Mail Order Everything!!! LEARN THE BIZ NOW!
High
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
WHAT REALLY SELLS IN THE MAIL ORDER MAGAZINES
You can only make money with the Mail Order Magazines if you
understand exactly WHO reads them. The Mail Order Magazines are
trade papers read almost exclusively by Mail Order Dealers or by
Opportunity Seekers, who are in reality aspiring Mail Order
Dealers. They will only buy merchandise that will help them in
the operation of a Mail Order Business.
It is almost always a waste of money to advertise merchandise
which is intended for general consumption in the Mail Order
Magazines... unless you are offering it on a wholesale or
drop-ship basis.
Below is a brief description of 22 products or services that can
be sold successfully through the Mail Order Magazines.
1. RUBBER STAMPS - Every Mail Order Dealer purchases at least
one name and address rubber stamp. He also purchases "stock
stamps" with slogans such as "Big Mails Wanted", "Commission
Circulars Wanted", "Third Class Mail", "Your Ad Solicited", etc.
Rubber stamps sell well in the Mail Order magazines because
dealers use them in the conduct of their business.
2. MAILING LISTS - Mail Order Dealers constantly buy mailing
lists of the ever present Opportunity Seekers, New Mothers,
Book Buyers, Gift Buyers, etc. You can sell mailing lists on
plain paper or gummed labels. Naturally you can charge more for
the lists on gummed labels.
3. BIG MAILS - Anyone who regularly advertises "Big Mails" in
the Mail Order magazines will get orders for them. Big Mails
consists of envelopes full of Mail Order Magazines, Adsheets and
circulars of every imaginable kind. The "Big Mail Order Dealer"
earns his profit by selling a variety of sizes of ad space and
subscriptions in the publications which he co-publishes. He
also makes money from the items offered on the circulars which
he includes in his big mails.
4. CIRCULAR MAILING SERVICE - Set up an efficient, and a good
dependable mailing service so that dealers can get their
circulars into the hands of real Mail Order buyers, advertise it
regularly in the Mail Order Magazines. and you will soon have
all the circular mailing business you can possibly handle.
5. PRINTING - Every mail order dealer buys printing. He buys
envelopes, sales letters, circulars, booklets, catalogs,
adsheets, brochures, price lists, letterheads, mail order
magazines and a thousand other things. If you do mimeographing,
letter press or offset printing, advertise your service in the
mail order magazines. It is probably the mail order magazines'
Number One All-Time Profit Maker.
6. INFORMATION FOLIOS - Mail order dealers will always buy
information that will help them succeed in the mail order
business. Folios that deal with any practical aspect of mail
order selling can be sold through the mail order magazines. If
you have produced your own folio and are willing to drop-ship
orders for other dealers you will definitely make money.
7. DROP-SHIP AND WHOLESALE OFFERS - If you have a large stock
of merchandise which is suitable for mail order sales, and are
willing to supply it on a drop-ship (single order at wholesale
prices) or on a wholesale basis, then you should advertise in
the Mail Order Magazines. Dealers are constantly looking for
new products to sell by mail. If you plan to sell on a
wholesale basis only, you should offer your product in very
small wholesale lots, if possible. Most Mail Order Dealers are
part-timers and do not have vast sums of money to invest in
untested merchandise.
8. SAMPLE COPIES OF MAIL ORDER MAGAZINES - Mail order dealers
have a very insatiable appetite for new mail trade magazines,
which is why hundreds of them come into existence and then
disappear every year. If you publish or co-publish a mail order
magazine, advertise sample copies of it in other publications
and you will get requests for it.
Regard your sample copy as a "leader item" or as a "good will
builder". It should be your way of getting your other offers
into the hands of a very many prospective mail order buyers.
You will probably sell some ads, but do not expect to sell too
many subscriptions. Except for a few of the leading
publications, very few people subscribe to mail order magazines.
9. GUMMED LABELS - Labels of any kind are "naturals" for many
of the Mail Order Magazines. (Name and address labels, shipping
labels, addressing labels, slogan labels, etc.)
10. NAME LISTING SERVICE - Whether he admits it or not, most
every mail order dealer is a "Big Mail Addict". If you compile
mailing lists and work with another dealer who does, dealers
will pay to put their names on the lists. You can advertise you
name listing service in any mail order magazine and get orders
for it.
11. COMMISSION CIRCULARS - There are circular mailers who watch
every issue of every mail order magazine, always looking for new
sources of commission circulars. There is no better way to
advertise commission circulars than by placing ads in the mail
order magazines.
12. COPY WRITING SERVICE - If you have a natural flair for
writing ads, sales letters and circulars... and if you have a
good basic knowledge of mail order selling , you can sell your
services through many of the better mail order magazines. There
are very few good mail order copy writers at present. Here is
a
very basic need... can you fill it?
13. AD DESIGN - Another service which is greatly in demand, the
commercial artist who can create eye-catching ads and circulars
which dealers can use to sell their products. There are only a
few dealers who are now offering this service, but there is room
for a dozen or so.
14. TYPESETTING - Most mail order printers and magazines now
require "camera-ready" copy. This had created a big demand for
dealers who offer a quality, reasonably price typesetting
service. At present there are dealers who do mail order
typesetting that have so much business they don't even bother to
advertise..
Related to typesetting, are the "clip-art" books which are used
by dealers who prepare their own "camera-ready" copy... Right
now as always, you'll find clip-art books advertised in mail
order publications.
15. PEN PAL, LONELY HEARTS MAGAZINES - For some reason, you
will find that the mail order magazines have always been good
places to sell these types of publications. It may be because
they are the only kinds of magazines, other than the mail order
magazines that are co-publishable.
Most mail order magazines will accept ads for legitimate
matrimonial and pen pal magazines; however, very few will
accept any "adults only" ads. Too many readers object and some
mail order dealers are minors.
16. HOBBY MAGAZINES - You can sell almost any kind of hobby
publications through the mail order magazines. This is because
many dealers handle hobby merchandise and are always looking for
new ways to sell it. Many dealers and readers are hobbyists and
collectors themselves.
17. FORMULAS - Dealers buy formulas for two reasons. Some
dealers reprint the formula and sell it by running ads in
national publications. ("Sure way to kill cockroaches", etc.)
Some even manufacture the product itself and sell it by mail.
Closely related to formula selling is recipes selling. If you
can create new recipes or have exceptional ones, you advertise
and sell recipes over and over again.
18. CATALOGS - If you can produce low cost catalogs which
dealers can mail to their customers offering books, novelties,
gift items, baby merchandise, printed forms, etc., you would be
well advised to offer your services in the mail order magazines.
19. UNPRINTED DEALERS MERCHANDISE - If you can supply
merchandise which the dealer can use in his mail order business,
at bargain prices, you can sell it profitably in the mail order
magazines. Examples: unprinted envelopes, typewriter ribbons,
addressing labels, stencils, scratch pads, etc. There are a few
successful dealers who even sell large, bulky items like
typewriters, mimeograph machines, file cabinets, paper cutters,
and printing presses by mail.
20. AD SPACE - Every mail order dealer buys ad space. If
you
publish or co-publish a mail order magazine, tabloid or adsheet,
you can sell ad space by advertising it in other mail order
magazines.
21. ADS TO RUN UNDER YOUR OWN NAME - Can you supply ready-made
ad copies which other dealers can run under their own names and
fill their orders on a drop ship basis? If so, print up your
ads and sell them through the mail order magazines. If you can
supply "camera ready" ads and circulars, so much the better!
22. MAIL ORDER PLANS - Opportunity seekers are always looking
for new mail order plans. If you have some practical legitimate
workable plans that others can use to make money by mail, print
them up and advertise them in the mail order magazines.
You will find that 99% of all the ads in the mail order
magazines fall into one of the categories listed above. If you
are selling a product or service that fits into one of these
categories, you can safely advertise it in the mail order
magazines.
25 STEPS FOR BUILDING A SUCCESSFUL MAIL ORDER BUSINESS
1. Read all you can on the subject of "Mail Order Selling" and
apply this knowledge to building your Mail Order business.
2. At first start slowly on a part time basis until you begin
to make money. Then, expand your business until you have made
enough money to go full time.
3. Be willing to stick-to-it and give yourself enough time for
a good chance to begin making money regardless of past setbacks
or failures.
4. Purchase printed stationary, labels, rubber stamps and a
quality postal scale, typewriter, etc. for professional
appearances.
5. Plan your area you'll be operating from so you have
everything in easy reach. This makes operating, mailing, etc.
easier and faster.
6. Build your business around all types of money making plans;
read about dealership offers, dealer supplies, advertising and
all types of books and information to bring the most profits for
your efforts. Weed out non-producing offers. Keep up on
what's
new, give customers the best choices.
7. Choose a product or service that appeals to you and is in
demand. A good way to see what's selling is to get listed on
several of the Big Mails Wanted Lists for several months.
8. Check out sources of printed material. Get reprint rights
if you can to assure a constant supply to fill orders.
9. If source is a drop-shipper, make certain you can be assured
orders will be shipped and on time.
10. Offer customers a choice of related items listed and priced
in your sales letter or circular.
11. Offer customers a money back guarantee on items not special
order or customized.
12. Use only good quality printed material. Your material (and
all of your products) reflects directly upon you as a business
person.
13. Always KEY your material and advertising. Keep a record of
which is selling and which is not so you can make adjustments.
14. In your ads, use Free Information. Details for a LSASE
(Large Self Addressed Stamped Envelope) etc. to sell offers.
Never ask for more than a dollar or two from your 1" or 2"
display or classified ads.
15. Place as many ads in different Mail Order publications as
you can with circulations of at least 2000 and up.
16. Change publications to reach as many prospects as you can.
17. Use ideas from suppliers advertising. These ads are
produced by professional ad writers that know how to get orders.
18. Don't write any advertising until you have studied
everything you can on the subject. Gather, study and learn from
other dealers' ads.
19. Don't hesitate to use professional help (if necessary) to
write ads for your offers until such time as you feel you can
write ads to test and see if you get orders.
20. Many times a "cover letter" (sales letter) sent along with
order form and/or circular for offers that cost $5.00 and up
will pull more orders (See #19).
21. Place your advertising in publications that are read by
people that can relate to and may want or need what you have to
offer.
22. Use a bulk mailing permit when mailings reach over 250.
Try asking for a first class stamp for free details.
23. Ship orders promptly, within 15 days minimum. Always use
correct postage amount.
24. Inform customers if their order will be delayed beyond 15
days.
25. Be an HONEST DEALER and abide by all Postal Regulations.
You must never argue with a customer if a refund is requested
and refund it promptly.
Tips, Tricks, and Tools for Promoting Your Business
Online
High
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
WHAT REALLY SELLS IN THE MAIL ORDER MAGAZINES
You can only make money with the Mail Order Magazines if you
understand exactly WHO reads them. The Mail Order Magazines are
trade papers read almost exclusively by Mail Order Dealers or by
Opportunity Seekers, who are in reality aspiring Mail Order
Dealers. They will only buy merchandise that will help them in
the operation of a Mail Order Business.
It is almost always a waste of money to advertise merchandise
which is intended for general consumption in the Mail Order
Magazines... unless you are offering it on a wholesale or
drop-ship basis.
Below is a brief description of 22 products or services that can
be sold successfully through the Mail Order Magazines.
1. RUBBER STAMPS - Every Mail Order Dealer purchases at least
one name and address rubber stamp. He also purchases "stock
stamps" with slogans such as "Big Mails Wanted", "Commission
Circulars Wanted", "Third Class Mail", "Your Ad Solicited", etc.
Rubber stamps sell well in the Mail Order magazines because
dealers use them in the conduct of their business.
2. MAILING LISTS - Mail Order Dealers constantly buy mailing
lists of the ever present Opportunity Seekers, New Mothers,
Book Buyers, Gift Buyers, etc. You can sell mailing lists on
plain paper or gummed labels. Naturally you can charge more for
the lists on gummed labels.
3. BIG MAILS - Anyone who regularly advertises "Big Mails" in
the Mail Order magazines will get orders for them. Big Mails
consists of envelopes full of Mail Order Magazines, Adsheets and
circulars of every imaginable kind. The "Big Mail Order Dealer"
earns his profit by selling a variety of sizes of ad space and
subscriptions in the publications which he co-publishes. He
also makes money from the items offered on the circulars which
he includes in his big mails.
4. CIRCULAR MAILING SERVICE - Set up an efficient, and a good
dependable mailing service so that dealers can get their
circulars into the hands of real Mail Order buyers, advertise it
regularly in the Mail Order Magazines. and you will soon have
all the circular mailing business you can possibly handle.
5. PRINTING - Every mail order dealer buys printing. He buys
envelopes, sales letters, circulars, booklets, catalogs,
adsheets, brochures, price lists, letterheads, mail order
magazines and a thousand other things. If you do mimeographing,
letter press or offset printing, advertise your service in the
mail order magazines. It is probably the mail order magazines'
Number One All-Time Profit Maker.
6. INFORMATION FOLIOS - Mail order dealers will always buy
information that will help them succeed in the mail order
business. Folios that deal with any practical aspect of mail
order selling can be sold through the mail order magazines. If
you have produced your own folio and are willing to drop-ship
orders for other dealers you will definitely make money.
7. DROP-SHIP AND WHOLESALE OFFERS - If you have a large stock
of merchandise which is suitable for mail order sales, and are
willing to supply it on a drop-ship (single order at wholesale
prices) or on a wholesale basis, then you should advertise in
the Mail Order Magazines. Dealers are constantly looking for
new products to sell by mail. If you plan to sell on a
wholesale basis only, you should offer your product in very
small wholesale lots, if possible. Most Mail Order Dealers are
part-timers and do not have vast sums of money to invest in
untested merchandise.
8. SAMPLE COPIES OF MAIL ORDER MAGAZINES - Mail order dealers
have a very insatiable appetite for new mail trade magazines,
which is why hundreds of them come into existence and then
disappear every year. If you publish or co-publish a mail order
magazine, advertise sample copies of it in other publications
and you will get requests for it.
Regard your sample copy as a "leader item" or as a "good will
builder". It should be your way of getting your other offers
into the hands of a very many prospective mail order buyers.
You will probably sell some ads, but do not expect to sell too
many subscriptions. Except for a few of the leading
publications, very few people subscribe to mail order magazines.
9. GUMMED LABELS - Labels of any kind are "naturals" for many
of the Mail Order Magazines. (Name and address labels, shipping
labels, addressing labels, slogan labels, etc.)
10. NAME LISTING SERVICE - Whether he admits it or not, most
every mail order dealer is a "Big Mail Addict". If you compile
mailing lists and work with another dealer who does, dealers
will pay to put their names on the lists. You can advertise you
name listing service in any mail order magazine and get orders
for it.
11. COMMISSION CIRCULARS - There are circular mailers who watch
every issue of every mail order magazine, always looking for new
sources of commission circulars. There is no better way to
advertise commission circulars than by placing ads in the mail
order magazines.
12. COPY WRITING SERVICE - If you have a natural flair for
writing ads, sales letters and circulars... and if you have a
good basic knowledge of mail order selling , you can sell your
services through many of the better mail order magazines. There
are very few good mail order copy writers at present. Here is a
very basic need... can you fill it?
13. AD DESIGN - Another service which is greatly in demand, the
commercial artist who can create eye-catching ads and circulars
which dealers can use to sell their products. There are only a
few dealers who are now offering this service, but there is room
for a dozen or so.
14. TYPESETTING - Most mail order printers and magazines now
require "camera-ready" copy. This had created a big demand for
dealers who offer a quality, reasonably price typesetting
service. At present there are dealers who do mail order
typesetting that have so much business they don't even bother to
advertise..
Related to typesetting, are the "clip-art" books which are used
by dealers who prepare their own "camera-ready" copy... Right
now as always, you'll find clip-art books advertised in mail
order publications.
15. PEN PAL, LONELY HEARTS MAGAZINES - For some reason, you
will find that the mail order magazines have always been good
places to sell these types of publications. It may be because
they are the only kinds of magazines, other than the mail order
magazines that are co-publishable.
Most mail order magazines will accept ads for legitimate
matrimonial and pen pal magazines; however, very few will
accept any "adults only" ads. Too many readers object and some
mail order dealers are minors.
16. HOBBY MAGAZINES - You can sell almost any kind of hobby
publications through the mail order magazines. This is because
many dealers handle hobby merchandise and are always looking for
new ways to sell it. Many dealers and readers are hobbyists and
collectors themselves.
17. FORMULAS - Dealers buy formulas for two reasons. Some
dealers reprint the formula and sell it by running ads in
national publications. ("Sure way to kill cockroaches", etc.)
Some even manufacture the product itself and sell it by mail.
Closely related to formula selling is recipes selling. If you
can create new recipes or have exceptional ones, you advertise
and sell recipes over and over again.
18. CATALOGS - If you can produce low cost catalogs which
dealers can mail to their customers offering books, novelties,
gift items, baby merchandise, printed forms, etc., you would be
well advised to offer your services in the mail order magazines.
19. UNPRINTED DEALERS MERCHANDISE - If you can supply
merchandise which the dealer can use in his mail order business,
at bargain prices, you can sell it profitably in the mail order
magazines. Examples: unprinted envelopes, typewriter ribbons,
addressing labels, stencils, scratch pads, etc. There are a few
successful dealers who even sell large, bulky items like
typewriters, mimeograph machines, file cabinets, paper cutters,
and printing presses by mail.
20. AD SPACE - Every mail order dealer buys ad space. If you
publish or co-publish a mail order magazine, tabloid or adsheet,
you can sell ad space by advertising it in other mail order
magazines.
21. ADS TO RUN UNDER YOUR OWN NAME - Can you supply ready-made
ad copies which other dealers can run under their own names and
fill their orders on a drop ship basis? If so, print up your
ads and sell them through the mail order magazines. If you can
supply "camera ready" ads and circulars, so much the better!
22. MAIL ORDER PLANS - Opportunity seekers are always looking
for new mail order plans. If you have some practical legitimate
workable plans that others can use to make money by mail, print
them up and advertise them in the mail order magazines.
You will find that 99% of all the ads in the mail order
magazines fall into one of the categories listed above. If you
are selling a product or service that fits into one of these
categories, you can safely advertise it in the mail order
magazines.
25 STEPS FOR BUILDING A SUCCESSFUL MAIL ORDER BUSINESS
1. Read all you can on the subject of "Mail Order Selling" and
apply this knowledge to building your Mail Order business.
2. At first start slowly on a part time basis until you begin
to make money. Then, expand your business until you have made
enough money to go full time.
3. Be willing to stick-to-it and give yourself enough time for
a good chance to begin making money regardless of past setbacks
or failures.
4. Purchase printed stationary, labels, rubber stamps and a
quality postal scale, typewriter, etc. for professional
appearances.
5. Plan your area you'll be operating from so you have
everything in easy reach. This makes operating, mailing, etc.
easier and faster.
6. Build your business around all types of money making plans;
read about dealership offers, dealer supplies, advertising and
all types of books and information to bring the most profits for
your efforts. Weed out non-producing offers. Keep up on what's
new, give customers the best choices.
7. Choose a product or service that appeals to you and is in
demand. A good way to see what's selling is to get listed on
several of the Big Mails Wanted Lists for several months.
8. Check out sources of printed material. Get reprint rights
if you can to assure a constant supply to fill orders.
9. If source is a drop-shipper, make certain you can be assured
orders will be shipped and on time.
10. Offer customers a choice of related items listed and priced
in your sales letter or circular.
11. Offer customers a money back guarantee on items not special
order or customized.
12. Use only good quality printed material. Your material (and
all of your products) reflects directly upon you as a business
person.
13. Always KEY your material and advertising. Keep a record of
which is selling and which is not so you can make adjustments.
14. In your ads, use Free Information. Details for a LSASE
(Large Self Addressed Stamped Envelope) etc. to sell offers.
Never ask for more than a dollar or two from your 1" or 2"
display or classified ads.
15. Place as many ads in different Mail Order publications as
you can with circulations of at least 2000 and up.
16. Change publications to reach as many prospects as you can.
17. Use ideas from suppliers advertising. These ads are
produced by professional ad writers that know how to get orders.
18. Don't write any advertising until you have studied
everything you can on the subject. Gather, study and learn from
other dealers' ads.
19. Don't hesitate to use professional help (if necessary) to
write ads for your offers until such time as you feel you can
write ads to test and see if you get orders.
20. Many times a "cover letter" (sales letter) sent along with
order form and/or circular for offers that cost $5.00 and up
will pull more orders (See #19).
21. Place your advertising in publications that are read by
people that can relate to and may want or need what you have to
offer.
22. Use a bulk mailing permit when mailings reach over 250.
Try asking for a first class stamp for free details.
23. Ship orders promptly, within 15 days minimum. Always use
correct postage amount.
24. Inform customers if their order will be delayed beyond 15
days.
25. Be an HONEST DEALER and abide by all Postal Regulations.
You must never argue with a customer if a refund is requested
and refund it promptly.
