The following businesses featured in this collection are some of the best
information-marketing-related mail order businesses you can easily start
with very little investment. They are simple businesses that in many cases
are related and fit together rather well. You can have a profitable,
part-time or full-time mail order business by running as many of these
mini-businesses together as you can.
Take another look through the reports and see how producing and selling
information, print brokering, circular mailing, producing ad sheets, co-
publishing other ad sheets, big mails, mailing list rental, typesetting,
rubber stamps and clip art all fit together with each other.
You can advertise your services in flyers that get mailed with other
circulars and ad sheets in your big mails, which are ordered by customers
whose names and addresses get added to your rental mailing list, which is
ordered by other dealers who find out about your other services.
Customers who are not in the mail order business can still gain useful
information from your products, use your print brokering services to get
the best prices on their other printing needs, and can purchase return
address rubber stamps from you. It all goes together in a cycle that will
make money for you. All you need to do is be persistent and remember the
People can't and won't order from you if they don't know who you are and
what you sell. Get those ads out there! You don't have to spend thousands
of dollars on full page ads. Put those one-inch ads in the ad sheets you
get in the mail. They are inexpensive and they're effective.
Don't expect to build a full-time business by putting a few ads in ad sheets,
then never advertising again. If you want to succeed, you MUST put at least
50% of your profits back into advertising. Expand the amount of advertising
you do until you saturate the market. That's the way to be a success.
Start your business part-time, and keep your full-time job, so you don't need
to dip into your profits for spending money. If you put your profits into
advertising at the beginning, it will take less time for your part-time
business to become self-supporting and full-time.
* KEEP IMPROVING!
Read and save all the mail-order related mail you get. Your files will prove
to be a valuable source of information and ideas for future products, ads
* WORK WITH PROS!
You will find that the competition in this business can also be your friend.
When co-publishing and mailing other dealers' circulars, you will be helping
them. They will help you in return. Be honest, trustworthy, and deliver on
all your promises, and the other entrepreneurs you work with will do the same.
* DON'T GIVE UP!
If you think you can get rich overnight in mail order, you need to rethink
things. Sure, some people have gotten lucky, but the majority of mail order
businesses start slow and build slowly. You can't give up after the first
month. Be like the little engine that could, and keep pushing along.
It will take time, but the time you take will be worth it.
* BE PRUDENT!
Keep in mind the old adage: If you see an offer in the mail that is far too
good to be true, it probably is. Don't fall for the get rich quick junk,
and don't try to sell the stuff, either. Customers don't stay very loyal
after they get burned.
* KEEP THE CUSTOMER INFORMED!
Customer service is of the utmost importance in mail order. Give a good
guarantee on your products. If they are good and deliver on your advertised
promises, you won't have to worry about many customer returns. If a customer
has a complaint, make sure you answer them quickly and kindly. Sometimes,
the best repeat customers are the ones who have had problems that you've
corrected. They see that you have their interests in mind, and respect you
* STUFF THAT ENVELOPE FULL!
Return business is the key to making money in mail order. That first order
covers your costs; the return business is profit. Always give your
customers a lot of products and services to choose from.
If you follow these rules and use the information provided in this collection
of reports and business ideas, you should find yourself on the way to an
exciting part-time or full-time mail order business that you can operate out
of your own home!