How would you like to use the major online services (Compuserve,
America Online, Delphi, GEnie, and Prodigy) for practically
Well, you can if you know a secret little marketing technique.
Have you ever noticed that these services will give you
something like 10 FREE HOURS for every friend you get to
Well, you can use this incentive to get practically unlimited
free usage (except for the monthly fee).
There are a few ways to do it. For one, you could just make a
lot friends online through business or leisure interests and
"pitch" each service and why they should join as you did. You
could persuade a business colleague what that particular service
is doing for your business and ask him just to try it for one
month, for free! And you will get those free hours credited to
The other way is an interesting marketing technique. If you put
some extensive thought into it, you could design a little
marketing campaign like this:
Place ads online (on any of the services) and tease users with
the idea of using the online services for practically nothing.
Then market a report about how you are running this campaign and
tell them you will give them the rights to use it (just like you
are doing) if you could sign them up for one of the services for
a free trial. Then they sign up for free, and you get credited
some free hours. This person can then go and happily try to do
the same thing.
There are so many people online already with thousands on the
way everyday. A lot of these people love to use these online
services for plenty more each month than their hours that come
with their monthly fee. These people would love to learn your
plan to get free usage. So sign them up for a service you are
using (and they aren't), teach them how to do it also, and get
some free hours. EVERYBODY WINS! Even the online services.