High Frequency Marketing
PR & Media Relations in Spanish - Website positioning


By Dr. John E. Russell

For free books, booklets and reports, send for a free

Consumer Information Catalogue.  Write to: Consumer Information

Center - 3A; P O Box 100; Pueblo, CO 81002-0100.  The publisher

is the U S government.  Uncle Sam will give you up to twenty-five

of his publications free - you only pay a small service fee of $1.

Other publications are very reasonable in cost.  Most government

publications are in public domain, and can be used as the basis

of your reports.  However, you should write the appropriate

agency and get permission in writing, before you do.

If you teach courses in some institution where students are

required to buy textbooks, some publishers will give you free

copies of books relating to the courses you teach. They hope your

institution will adopt them as textbooks.

Bookstores will tear the covers off books that may not sell

and return the covers to the publishers for credit.  Ask

bookstores if you can have these books.  (Or, if you're not

proud, look in the dumpsters).

People sometimes throw new magazines away in the post


Also, if you are seriously considering advertising in

national magazines, write to those magazines requesting a rate

card (advertising schedule) and a free copy of each magazine.

Some magazines will give free samples to lure you into

subscribing.  Hence, a source of free magazines.

Ask for samples of mail-order publications. They may need an

"active name" for their mailing list and it will only cost you

the price of a postcard.

Look for 800 numbers on products.  Many offer free valuable

information.  You don't even have to pay postage.

If you are taking medication, the manufacturer will probably

send you free information on your medication.  I take Cardizem,

and Marion Merrell Dow sends me a free newsletter.  They also

sent me a valuable book on stress and the heart, free.  They also

sent me a free electronic pillbox.

Your physician usually has free literature for the asking.

Get on mailing lists of products or services in which you

are interested.  You will be kept up-to-date on the latest

technologies and news in your field of interest, free.

If you start a business, there are magazines that are free

for the asking.  Sometimes there is a free business reply card

and you pay no postage.  They make their money from the

advertisers in their magazines and you receive timely articles.

For a copy of my new book, essays exposing the myths of

political correctness, send me two dollars.  Read it.  Then, if

you want to keep it for reference, send an additional three

dollars.  You will not see much of this documented material in

the media.  This is IBM shareware written in ASCII and on 5 1/4

inch computer disk.  Please refer to the name of this

publication.  Your comments are welcome.

Best wishes in your mailorder endeavor.

                     RUSSELL COMMUNICATIONS

                 P O Box 27<>F Highway at Third

                   Garden City, MO 64747-0027


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