High Frequency Marketing
PR & Media Relations in Spanish - Website positioning

HOW TO PUBLISH YOUR OWN MAIL ORDER CATALOG

Why do you need a catalog if you don't carry a line of expensive

books, and are only starting in business selling nothing but

short reports?  You need a catalog because if you are selling

only one or two reports, you will soon be out of business, no

matter how good your reports are.  You need an entire product

line, even if it is made up of short reports.  Let's use as an

example twenty reports as the minimum to put into a catalog.

The reports should all be for a similar product (selling

information by mail), so any customers for one of the reports is

also a good prospect to buy several more.

All you need to do is publish an inexpensive catalog that is

large enough to describe all your products.  This can be a

one-page mini-catalog or a four or eight page catalog.  At the

beginning of your business, you cannot go for an expensive

catalog, but if your test ads are working out well, then you may

start thinking about a catalog printed in newsprint which is the

cheapest material you can use.

If your eight page catalog is working out well, you may want to

try for a sixteen page catalog, but you will need about 70 items

to sell.  This is the other dimension to the catalog business

that will enable you to print a catalog of as many items as you

want.  YOU CAN ALWAYS ADD PRODUCTS SUCH AS REPORTS

 OR BOOKS THATYOU CAN GET FROM OTHER MAIL ORDER

PUBLISHERS.

Every mail order dealer, with very few exceptions, will

drop-ship his books for about 40-50% commission, which means you

don't even have to carry his books in your stock.  All you do is

place his titles and prices in your catalog.  This is actually

costing you nothing, so you have everything to gain and nothing

to lose.

To get the names of the mail order book dealers who want you to

sell their books, just look in the usual money-making,

opportunity sections of the proper tabloids, magazines, etc.

You should also be getting their literature in your own "junk

mail" collection.

There are many dealers as you will find out, so you can easily

fill up your catalog with as many books as you have room for.

Again we must repeat "you have nothing to lose and everything to

gain by carrying other dealers' books and publications.
 

 

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