Why do you need a catalog if you don't carry a line of expensive
books, and are only starting in business selling nothing but
short reports? You need a catalog because if you are selling
only one or two reports, you will soon be out of business, no
matter how good your reports are. You need an entire product
line, even if it is made up of short reports. Let's use as an
example twenty reports as the minimum to put into a catalog.
The reports should all be for a similar product (selling
information by mail), so any customers for one of the reports is
also a good prospect to buy several more.
All you need to do is publish an inexpensive catalog that is
large enough to describe all your products. This can be a
one-page mini-catalog or a four or eight page catalog. At the
beginning of your business, you cannot go for an expensive
catalog, but if your test ads are working out well, then you may
start thinking about a catalog printed in newsprint which is the
cheapest material you can use.
If your eight page catalog is working out well, you may want to
try for a sixteen page catalog, but you will need about 70 items
to sell. This is the other dimension to the catalog business
that will enable you to print a catalog of as many items as you
want. YOU CAN ALWAYS ADD PRODUCTS SUCH AS REPORTS
OR BOOKS THATYOU CAN GET FROM OTHER MAIL ORDER
Every mail order dealer, with very few exceptions, will
drop-ship his books for about 40-50% commission, which means you
don't even have to carry his books in your stock. All you do is
place his titles and prices in your catalog. This is actually
costing you nothing, so you have everything to gain and nothing
To get the names of the mail order book dealers who want you to
sell their books, just look in the usual money-making,
opportunity sections of the proper tabloids, magazines, etc.
You should also be getting their literature in your own "junk
There are many dealers as you will find out, so you can easily
fill up your catalog with as many books as you have room for.
Again we must repeat "you have nothing to lose and everything to
gain by carrying other dealers' books and publications.