High Frequency Marketing
PR & Media Relations in Spanish - Website positioning


Whatever amount you come up with for the price of your book,

remember that advertising expense will usually take 50% to 60%

of your selling price if you are to promote your book properly

and get into the mass market.  This only leaves 40% to 50% of

the sales proceeds for all your other expenses and a reasonable

profit for your efforts.  And don't forget "all other expenses"

include not only the cost of typesetting, printing, mailing and

other direct expenses, but also includes numerous variable and

indirect expenses;  such as auto, depreciation, insurance, and

all the other "general overhead", even if you only work

part-time from your home.  Then you must have enough left over

to "pay yourself" a reasonable draw for your time, effort and


Failure to understand the "Mathematics of Mail Order" is the

basic reason most people do not succeed when trying to sell

books by mail.

One of the most important points to learn about mailorder

mathematics is just exactly where your break-even point is.

This varies drastically depending on the total units produced

and sold.  The more units sold the less the cost per unit.  In

other words, the more you sell the more flexible you can be in

pricing your product.

Never price a publication at less than total cost, just to

increase sales, unless you have computed correctly that the

increased sales will reduce you unit cost sufficiently to

overcome any potential loss.

On the other side of the "coin", if the price of your

publications is too high, you could be in a worse position than

if selling for only half the price.  Maybe a price reduction of

50% will get  you 500% more sales thus lowering your variable

costs per unit sufficiently.  The loser is immediately turned

into a blockbuster!  Only tests will tell!


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