High Frequency Marketing
PR & Media Relations in Spanish - Website positioning


FIRST, be prepared to know yourself better. A serious appraisal

of your life is essential to getting what you want. If you need

to get to Pittsburgh by Friday, you've got to know where you're

starting from. A serious self-appraisal may take weeks to

complete. How well educated are you in the things you would like

to know? How much effort do you put into each aspect of your


What are your best and worst points? How do you choose your

friends, your home, your job and your hobbies? How do treat your

friends, family and strangers? How deep is your personal

spirituality? You have hundreds and hundreds of special traits,

but how well developed is each of them? Which of your traits are

the worst? What have you accomplished over the past twenty, ten,

five, two and in one year? In the past month? The past week?

Today? Who have you hurt? Who deserves better than you've given

them? And most important, how close are you now to where you

hoped you'd be when you looked ahead a year ago, five years ago,

or even as a child?

Be prepared to cry a little as you make this appraisal of your

life. Humans are far from perfect, and even the minor goals we

set for ourselves are not achieved, and it can hurt to see

exactly where you are. Draw upon every bit of serenity you have

when making this appraisal, and always keep in mind you are on a

fact-finding, not a fault-finding mission. Whether your

strengths match evenly with your weaknesses on paper is not

important. What you want is a written record of who and what you

are in as great a depth as possible, a blueprint of your house

which you can use as a base for improvement.

Great people in every field start with such a deep analysis and

revise it yearly to chart their progress, and the time and

emotion spent in such an appraisal will be chicken feed compared

to the value you will receive from it.

SECOND, make a special report based on your self-appraisal and

include the report everything you ever did which you didn't

think you could do. THIS ABSOLUTELY VITAL! It will provide you

with enormous inspiration when faced with a problem you don't

think you can overcome. These are not only real-life success

stories, they are your success stories, positive proof that

there's more in you than you might think. These experiences are

the batteries you'll use to power the shovels which will move

mountains in the future. Remember, even an almost-dead battery

will start a car. Have this report in writing and keep it with

your personal analysis, and make a copy in case you lose it.

This will be a vital document in times to come.

THIRD, decide where you want to go. Most people fail because

they don't set goals worthy of themselves. If they do, they do

not live each day in pursuit these goals. This, and every other

step outlined here, is absolutely vital to a truly successful


When you set your goals, make them better than you've done

before, but make them achievable. In other words, if it is at

all possible that you or someone like you could achieve the

goal, it is worthy. But don't set them too low either, or you'll

be breezing through life, bored and unchallenged. Set goals for

each day, for the next week, month, year, two years, five years,

twenty years, fifty years (regardless of your age).

Be definite about what you want. Write your goals down and use

as much detail as possible. Make them firm... for the moment.

You will find as you achieve certain things that some goals will

have to change, and that's fine. Just don't go around changing

your mind every time the wind changes or you won't know which

way is up.

Set as many goals as you like, and include among them - what

you'd like to be doing, where you'd like to go, what you want

for your family, what kind of person you'd like to be, how much

you'd like to be earning, your net worth, your health,

personality, education and spiritual growth. Keep your daily

goals confined to activities which will lead to accomplishment

of your long-term goals. Don't be afraid to set goals. Mistakes

can be corrected; doing nothing cannot be corrected.

The next step takes no real effort, and strangely enough, it is

the most difficult step for the average person to take.

FOURTH: COMMIT! Make the decision to achieve those goals, to

strive for the things you want which will make your life and

yourself all that much better. Make that commitment from the

heart, not at the lips! It will take time to really feel that

commitment, and regularly reviewing the goals you've written

down will make it possible to truly feel that commitment. You'll

go through agonies at first and wonder if any of this is really

worth it, and that's the point most people give up.

Remember this and you'll look forward to that agony. Every

change comes with pain. It hurts to be born, to fall in love, to

pass an exam, run a marathon. Once you start feeling that pain,

know it for what it is - your old self screaming for life. Let

your old self win and you lose!

Once you pass through that barrier of pain between what you are

and what you want, you will know what it is worth every bit of

discomfort. You've been through it before, and you'll need the

memory of past incidents where you've made it to help you get

through it.

You'll need the support of others, too. So you'll have to

consider the people with whom, you spend most of your time. If

they are not as interested in improving themselves as you are,

it's time to expand your circle of friends to include those

people, and make them the best you could want. Make your friends

inspirations to you in your quest for a better life.

The final step is so simple and so tough it literally separates

the men from the boys who will never grow up. It means

sacrificing immediate pleasure for real satisfaction down the

road, so if you're not ready to make the trade, go back two


FIFTH: Spend every moment of your life in the most effective,

efficient way possible in the pursuit of your goals. You'll

never be able to do this as well as you will want to, but that's

fine. Nobody spends all their time as effectively as humanly

possible. The degree to which you can tune your desire to the

things you want and discipline yourself to do the things that

lead to getting them - will determine how successful you will be.

Regardless of how weak you are now, you can and will increase

the value your time and activities and garner more happiness

than you might think fair only if you'll keep your failures in

perspective. Think of them as lessons and gain something from

them. Use your successes as a well of strength on which you can

draw when you're ready to quit.

These simple steps are the true secret to getting what you want

out of life. It has been proven time and time again by great men

down trough history, and centuries from now. The words may

change, but the ideas will be the same.

For centuries men have tried to find ways of making this simple

set of guidelines more complicated and more difficult to

understand and follow. Most of them succeeded admirably. Most

got what they wanted by doing so. What they really wanted was

less than they set out to achieve. Getting what you truly want

is so difficult precisely because it is so simple. Humans are

very complex beings and thrive on making things even more


It might help to remember that the foundation of every religion,

belief, system and philosophy that has worked its way to a

culture and taken root is personal happiness. In every case,

happiness is achieved by reducing things to their simple

possible elements.


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