High Frequency Marketing
PR & Media Relations in Spanish - Website positioning


        High technology is the last frontier in American business.  Many

        of  the new businesses revolve around some type  of  technology,

        whether it is directly computer-related,  communications-related

        or  somehow tied in with the  "Electronic  Superhighway",  whose

        arrival  we all eagerly anticipate.   Although tech stocks  have

        declined  sharply in during bear markets,  they have  proven  to

        have  outperform  other  stocks,  re-bounding  more  sharply  in

        subsequent recoveries.

        There are three major advantages that point to small  companies:

        1.)   They are generally free from government regulation because

        their earnings are often in a new field.

        2.)  The company stands to gain a lot of ground if the  come  up

        with  a unique idea.   The growing  market  will  be  theirs  to


        3.)  The impact their earnings  will  have  on  their  financial

        status will be considerable...  therefore a success can increase

        their profitability greatly.

        There  are several rules to  follow  if  you  choose  to  be  an

        investor in this high risk market.  Firstly, do not be fooled by

        the  size of the company.   It is important to  investigate  the

        high-technology  expertise of the firm and secure that it  is  a

        meaningful  part of the firm's business.   Secondly, it is vital

        that  the company is  serving  a  current  social  need  in  the


        For  example, cable was first  introduced  in  the  1960's  and

        interested investors long before it could draw subscribers.

        Look  for companies that are operating in the black.   Companies

        that  offer terrific scientific break-throughs but operate at  a

        deficit  are just too risky.   It is  also  important  that  you

        ignore market indexes.  Companies with technological superiority

        are not tied to a stock market environment over time.

        Lastly,  keep current on  all  technological  innovations.   Buy

        trade magazines and read scientific papers and investment guides

        that deal with technology and technology-related fields.


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