High Frequency Marketing
PR & Media Relations in Spanish - Website positioning


This  is the "Information Age" and there more  publications  and

media markets available than ever before.  We now have access to

more  magazines, newspapers,  books, articles, online databases,

and  other  information  sources  than  ever.   Facts,  figures,

statistics,  anything and everything is available today and  all

by computer.

We  need information.   Many people are constantly searching for

information,  whether it for business or pleasure.   The problem

is that information is not the easiest thing to find.   At least

not really specific types of information.   But where is someone

to turn when trying to hunt down hard-to-find information?

Enter the "Information Broker."

An  Information  Broker  is  someone  who  has  access  to  many

databases of information and is very familiar with how to search

for data.  This broker markets his service, and then gets paid a

nice hourly rate when he finds the sought after information  for

his clients.

It  is not hard to become an information  broker.   Look  around

while  your online with the Internet or one of the major  online

services.   Notice the resources they have available.   Did  you

know  there are already some 7,000 newsgroups on the  Internet!?

You can use these resources to find information that people  are

looking for, and they will pay you nicely to do so!

Get  to know the service that you use.   Find out what resources

it  has to offer.   Learn a specific area of information.  Learn

an  area that you feel comfortable with.   Your best bet  is  to

learn  an information area that has a lot of available  data  to

give you a broad range to search.

For  example, Compuserve has phone databases  online.   The  are

thousands  of people that would pay you money to track  down  an

old  friend, relative,  or business debt skipper.   You can  use

these phone directories to do searches for only about  $10/hour.

They also have business listing phone databases as well.

You  could also  concentrate  on  a  specific  subject  such  as

business.   You could familiarize  yourself  with  most  of  the

newsgroups on Internet by doing searches for business topics  in

a  Newsgroups Search.   Then when someone hires you to find them

more information about a certain type of business you would have

a good chance of finding on the Internet.

Your  keys  to  success  are   MARKETING,   COMMUNICATION,   AND


You  need to market you brokering business.   You need  to  find

your  target market based on your subject.   Then concentrate on

 reaching  those targeted prospects.     Place ads   online   in

groups that they might read or other interests they have.  Place

ads explaining your  service.   Tell  them  that  you  will help

someone   find extensive research on what they are  looking  for

(based upon your area of information expertise.)

When  your client calls  you   will  need  to  know  how  to

communicate  in a professional manner.   No one  wants  to  talk

with,  or pay money to,  someone who doesn't sound professional.

Always make sure you CLEARLY understand your client's needs  and

expectations of you.

When you gather all of your information on the project you  were

researching,  you need to put it all together in  a  presentable

manner.  Structure your data into a chronological, or other easy

to follow, way that the client will have an easy time reading it

with.   Your researched data will do a  client  little  good  if

he/she can't understand it.

When  charging someone a fee you should usually  charge  between

$20 - $40 an hour based upon two things.   What  your  labor  is

worth  to you,  and considering the costs it took to obtain  the

information (some databases charge in excess of $200/hour).

Make  good use of a "capture  text"  feature  in  your  terminal

communications  software.   You  can   never   have   too   much

information saved on your system.   When you are cruising around

looking  for usable data,  collect as much as you can.   Even if

you  don't intend to use it all,  you can always  eliminate  the

extra information later.


Directory of On-Line Databases,  published by Cuadra/Elservier,

New York, New York

How To Look It Up On-Line,  by A. Glossbrenner, published by St.

Martin's Press, New York, New York


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