High Frequency Marketing
PR & Media Relations in Spanish - Website positioning

HOW TO PRODUCE AND SELL CLIP ART COLLECTIONS.

Have you ever seen an ad in a publication that was just text?

Just a big block of words.   If you're scanning quickly

through ad sheets, your eye won't stop at a block of grey text.

It'll skip right over.  What you need to use to make your ad

interesting and eye-catching is CLIP ART.

Clip art is ready-to-use pictures, borders, headlines and other

little pieces of art, printed in groups on a page, that you can

clip out and use in your ads and publications.  Clip art can be

found at office supply stores, and from mail order dealers.

Here's how you can get into the business of selling clip art.

First, you need a source of clip art.  If you, or a friend, are

artistically inclined, draw your own.  Don't worry about having

to draw it small enough, you can reduce whatever you've drawn

with a photocopier.  It's a good idea to make your art relatively

free of small details, since they'll get lost when you photocopy

the picture.  Draw items that would be useful in mail order ads

(business related pictures, money, mail, etc.).  Then, reduce

them and assemble them on one page.  You now have a product you

can sell!

Another source of clip art is other dealers.  Many dealers sell

copyright-free clip art packages that you can resell, either for

100% profit or for a commission.  The only drawback is it will be

the same clip art that others are selling.  That's OK, though, if

you make sure to advertise it in places where other dealers

aren't.

Finally, if you own a computer, you have a wealth of clip art at

your fingertips.  Many graphics and sign-making software packages

allow you to create your own graphics.  These can be printed out

and used as clip art.  A laser printer will produce the best,

professional quality clip art you'll ever see.  One thing to make

sure of is that the clip art you sell is copyright-free.

Otherwise you could find yourself in trouble.  However, there are

tons of copyright-free clip art collections available from public

domain software dealers and computer networks.  For more

information on this, read the "Mail-Order Computer" report, $8

from Pat Flanagan Publishing & Design, 540 Imus, Mishawaka, IN

46545.

Use your clip art collections as a way to expand your customer

base and make a small profit.  For example, you could use an ad

like this:  "100 pieces of professional quality clip art, and 50

ad frames and borders. Only $4 and two first class stamps.  (Your

name and address)."  I'm sure you know by now what the two stamps

are for, but in case you don't, they give you plenty of "envelope

space" for your other offers.  This way, the clip art is an

enticement for customers to send for your other offers.

Clip art collections can liven up drab, boring ads.  They can

also perk up your profit margins, and customer base!  Be sure to

use this easy business method in your own business!

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