Have you ever seen an ad in a publication that was just text?
Just a big block of words. If you're scanning quickly
through ad sheets, your eye won't stop at a block of grey text.
It'll skip right over. What you need to use to make your ad
interesting and eye-catching is CLIP ART.
Clip art is ready-to-use pictures, borders, headlines and other
little pieces of art, printed in groups on a page, that you can
clip out and use in your ads and publications. Clip art can be
found at office supply stores, and from mail order dealers.
Here's how you can get into the business of selling clip art.
First, you need a source of clip art. If you, or a friend, are
artistically inclined, draw your own. Don't worry about having
to draw it small enough, you can reduce whatever you've drawn
with a photocopier. It's a good idea to make your art relatively
free of small details, since they'll get lost when you photocopy
the picture. Draw items that would be useful in mail order ads
(business related pictures, money, mail, etc.). Then, reduce
them and assemble them on one page. You now have a product you
Another source of clip art is other dealers. Many dealers sell
copyright-free clip art packages that you can resell, either for
100% profit or for a commission. The only drawback is it will be
the same clip art that others are selling. That's OK, though, if
you make sure to advertise it in places where other dealers
Finally, if you own a computer, you have a wealth of clip art at
your fingertips. Many graphics and sign-making software packages
allow you to create your own graphics. These can be printed out
and used as clip art. A laser printer will produce the best,
professional quality clip art you'll ever see. One thing to make
sure of is that the clip art you sell is copyright-free.
Otherwise you could find yourself in trouble. However, there are
tons of copyright-free clip art collections available from public
domain software dealers and computer networks. For more
information on this, read the "Mail-Order Computer" report, $8
from Pat Flanagan Publishing & Design, 540 Imus, Mishawaka, IN
Use your clip art collections as a way to expand your customer
base and make a small profit. For example, you could use an ad
like this: "100 pieces of professional quality clip art, and 50
ad frames and borders. Only $4 and two first class stamps. (Your
name and address)." I'm sure you know by now what the two stamps
are for, but in case you don't, they give you plenty of "envelope
space" for your other offers. This way, the clip art is an
enticement for customers to send for your other offers.
Clip art collections can liven up drab, boring ads. They can
also perk up your profit margins, and customer base! Be sure to
use this easy business method in your own business!