How To Produce & Create Your Own Self-Published Booklets & Guides

When it comes to promoting your product or service business, most

people think of the traditional marketing materials such as

brochures, flyers, newsletters, and the like. Of course, these

materials work just fine when written and designed properly, and

targeted to the right market. What most people don't consider and

something you might after reading this is to use a simple booklet

to promote your business. You may even want to produce an informative

booklet to sell by itself or in a series. There are many reasons why

your should consider booklets. Let's first explore the reasons why

booklets can help you fatten your wallet!

One simple reason to consider a booklet: people are hungry for

information and are willing to pay YOU good money for it! Now when

we say they will pay you for information-packed booklets that help

promote your business, service, or attract new associates to your

networking sales organization, understand that your booklet does not

always have to be sent to a prospect for FREE. Rather,

you consider a small fee or a regular retail price for two simple

reasons: to build value and to weed out the freebie seekers that

drain your resources. You will use the information your booklet

provides to spell out in detail further information on your products

or services! Yes, it's a DIFFERENT, and little-used marketing tool.

But it works!

The writer/publisher gets more mileage out of this booklet than sales

revenues alone. He is also seen as an expert is his field (MLM). And

of course, this does a great deal to help his publishing and

self-promotion efforts. This booklet, hence, serves a two-fold

purpose: 1), it makes money off the initial sale (and includes an

order form at the back to receive more of the publisher's offerings);

and 2) The publisher is perceived as a knowledgeable resource on

the booklet's subject.

You can see by this simple example that a booklet can help you promote

just about any product or service, while making a tidy sum from the initial

sale. And of course,  publish one or even a series

of booklets for an additional source of revenue to whatever products or

services you market now. Self-published booklets can be a very profitable

sideline business.

The added benefit of being perceived as an expert, or at least very

knowledgeable on the subject of your booklet, will move your buyers

to purchase more of your products or services from you in the future

because they have in their hands a REAL, TANGIBLE product that you

produced! Using a booklet to help promote your products or services is

an UNUSUAL promotion method. Maybe you've never thought of using one.

Or maybe you've decided a brochure is the best way to spell out the

benefits that your customers get when they choose you over your

competitors. And don't get me wrong - I'm not saying to use a booklet

instead of a brochure! If a brochure works for you, then stick with it.

For the most part, a brochure is a good choice when your products or

services require a very short amount of detail to help "close" a

prospect. Consider a booklet when you want to cover a lot of ground,

giving your prospect/buyer a fairly large amount of detail. Booklets

can run just about any length - within reason - but be sure not to go

overboard and add to your prospect's information overload! Usually,

8 to 12 pages will do the job nicely.

If you haven't considered a simple booklet to help promote your products

or services while bringing in additional income _ maybe it's time to

include one in your marketing plan!  The exciting thing about booklets is

their ability to promote just about any product, service, or organization

you're involved with. I have given several thousand of them away in various

promotions throughout the years _ plus, you'll make a tidy profit from

selling them, as well. Don't hesitate to give them a try -- trust me,

booklets can give you the boost you're looking for!

Tips, Tricks, and Tools for Promoting Your Business Online