When it comes to promoting your product or service business, most
people think of the traditional marketing materials such as
brochures, flyers, newsletters, and the like. Of course, these
materials work just fine when written and designed properly, and
targeted to the right market. What most people don't consider and
something you might after reading this is to use a simple booklet
to promote your business. You may even want to produce an informative
booklet to sell by itself or in a series. There are many reasons why
your should consider booklets. Let's first explore the reasons why
booklets can help you fatten your wallet!
One simple reason to consider a booklet: people are hungry for
information and are willing to pay YOU good money for it! Now when
we say they will pay you for information-packed booklets that help
promote your business, service, or attract new associates to your
networking sales organization, understand that your booklet does not
always have to be sent to a prospect for FREE. Rather,
you consider a small fee or a regular retail price for two simple
reasons: to build value and to weed out the freebie seekers that
drain your resources. You will use the information your booklet
provides to spell out in detail further information on your products
or services! Yes, it's a DIFFERENT, and little-used marketing tool.
But it works!
The writer/publisher gets more mileage out of this booklet than sales
revenues alone. He is also seen as an expert is his field (MLM). And
of course, this does a great deal to help his publishing and
self-promotion efforts. This booklet, hence, serves a two-fold
purpose: 1), it makes money off the initial sale (and includes an
order form at the back to receive more of the publisher's offerings);
and 2) The publisher is perceived as a knowledgeable resource on
the booklet's subject.
You can see by this simple example that a booklet can help you promote
just about any product or service, while making a tidy sum from the initial
sale. And of course, publish one or even a series
of booklets for an additional source of revenue to whatever products or
services you market now. Self-published booklets can be a very profitable
The added benefit of being perceived as an expert, or at least very
knowledgeable on the subject of your booklet, will move your buyers
to purchase more of your products or services from you in the future
because they have in their hands a REAL, TANGIBLE product that you
produced! Using a booklet to help promote your products or services is
an UNUSUAL promotion method. Maybe you've never thought of using one.
Or maybe you've decided a brochure is the best way to spell out the
benefits that your customers get when they choose you over your
competitors. And don't get me wrong - I'm not saying to use a booklet
instead of a brochure! If a brochure works for you, then stick with it.
For the most part, a brochure is a good choice when your products or
services require a very short amount of detail to help "close" a
prospect. Consider a booklet when you want to cover a lot of ground,
giving your prospect/buyer a fairly large amount of detail. Booklets
can run just about any length - within reason - but be sure not to go
overboard and add to your prospect's information overload! Usually,
8 to 12 pages will do the job nicely.
If you haven't considered a simple booklet to help promote your products
or services while bringing in additional income _ maybe it's time to
include one in your marketing plan! The exciting thing about booklets is
their ability to promote just about any product, service, or organization
you're involved with. I have given several thousand of them away in various
promotions throughout the years _ plus, you'll make a tidy profit from
selling them, as well. Don't hesitate to give them a try -- trust me,
booklets can give you the boost you're looking for!