High Frequency Marketing
PR & Media Relations in Spanish - Website positioning


The average income for the owners of this kind of business in

California is $65,000 a year. Best of all, here's a business that

you can start with a minimum investment. Practically

anyone who lives in a city anywhere in the country can expect to

do just about as well, and with a bit of imagination, mixed with

some business "moxie," you should be able to do even better!

Income and market potentials for a service such as this are truly

fantastic! rent increases that have far outpaced wage increases

have brought about a tremendous need for a method to alleviate

the cost of housing. Also, many apartment complexes are being

converted into expensive condominiums. These two factors have

created a problem of gigantic proportions for millions of people

who are concerned about keeping a roof over their heads.

You can make big money solving that problem with your own

Roommate Finding Service. We're going to tell you how.

Many of the nation's leading economists are predicting this kind

of living arrangement to be the "money-saving answer" for the

apartment dwellers for the rest of this century. Others are

predicting the roommate finding service to become as popular as

the employment agency by 1990.

This is an ideal absentee owner business. Most of those operating

on the West Coast have a woman doing the managing--sometimes as

just the manager, and sometimes as the owner-manager. This

apparently has something to do with the nature of the business,

and how most people seem to naturally trust a woman to find the

right roommate for them.

As to the fee structure, I suggest something similar to the

successful employment agencies. Charge everyone a $25

registration fee to start the ball rolling toward finding them a

suitable roommate. You take a Polaroid snapshot of each

registrant, have them fill out an appropriate application card

which will indicate the kind of roommate they'd be happy with,

and start searching through your files for people with similar

likes and dislikes.

To get started, you'll want a bank reference; a legal reference,

a telephone, a business name, letterhead paper, envelopes, and

business cards; and office supplies such as 3x5 index cards;

typewriter; file cabinet; and printed questionnaire-application

form. You'll also need a responsibility disclaimer, which can be

combined with the applicant's agreement-to-pay contract. Once

you've found a roommate for your prospective client, you should

have it spelled out in your agreement that each of the "matched

roommates" will pay you 15% to 20% of the first month's rent. You

should charge a bit extra for particular requirements, and

perhaps somewhat less for older persons, or foe persons with


The approval or disapproval is left up to the parties involved.

You simply look through your registration card file, pull five or

six apparently suitable roommates, call each of them on the phone

and arrange separate meetings for them with your client. Your

client reports back to you, and tells you his or her decision,

and you call the person chosen and finalize the deal.

Good advertising will play a most important part getting this

business off the ground. Make a good circular or "flyer"

detailing your roommate finding services, and listing your phone

number. Get these flyers on as many bulletin boards in your area

as possible. Post them in grocery stores, barber shops, community

colleges, beauty salons, bowling alleys; the list of places to "

billboard" your flyers is endless. Another idea is to set up

"take one" boxes in as many retail places of business as you can.

Don't overlook the value of placing your flyers on

windshields---particularly around apartment complexes, and in the

parking lots of colleges in your area. You might even pay the

downtown parking lot attendants to slip one under the windshield

wiper of each car he parks on Monday. If you do a good job with

the make-up of your flyer, and use your imagination in getting

them into the hands of your prospective clients, you'll have no

trouble moving your business into the black quickly.

Even so, you'll need to run  regular ads in your area newspapers.

The best headings to run your ads under is the Personals Column.

Your ad might read:

 NEED A ROOMMATE? We'll find the ideal roommate for you!

Everything handled on a strictly confidential basis. For details,

call Jan, Mary, or Carol, 123-4567.

Within only a couple of months, you should be well enough

established, and with a income large enough to afford an office

location. When you establish your office, do some publicizing of

your business with press releases to all the media in your area,

and plan some fanfare that will bring attention to your services.

Tacking up on your office walls the enthusiastic testimonials of

people you've have matched with roommates is a very good idea.

Later on, you might want to input all your client information on

computer, and take video pictures of each client for showing to

prospective roommates. In the final analysis, once you have your

business underway, your future success will be limited only by

your imagination.


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