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High Frequency Marketing
PR & Media Relations in Spanish - Website positioning

WINDSHIELD ICE MELTER FOR CARS, PLANES, BOATS

MANUFACTURED BY:  Melton's D-Ice Co., Orangeburg, New York

PACKING:  4 ounce plastic bottle, pink molded plastic cap.

DESCRIPTION:  Clear Pink Liquid

RETAIL PRICE:  $1.00

LABEL:  (front of bottle)  "Amazing new chemical discovery lets

you see where you are driving in worst weather.  Like a "liquid

flame" - it melts ice away instantly.  Dependable.  Originally

developed for windshields on Arctic dive bombers!  Stops ice

from forming on any window."

(back of bottle)  AVOID DRIVER'S BLINDNESS - Reduce hazards of

winter driving.  One squirt and presto! - sticking, blinding ice

disappears from windshields.  Enjoy complete and continued

visibility through all car windows.  You sit back and see, relax

and drive.

GOOD-BY!  WINTER SCRAPPING:  D-Ice eliminates short-lived,

bothersome scraping of dangerous ice from windshields.  A few

squirts and glass clears like crystal, gleams like new - stays

that way;  D-Ice conquers worst ice quickly, easily.  Harmless

to glass, paint, wax finishes.  Will not cause rusting.  Simple

to use.  Convenient - keep in glove compartment.  (Will  not

freeze).  Always ready.

DIRECTIONS FOR USE:  Squirt on windshield.  Ice melts rapidly

(depending on weather).  Takes a few seconds at the most.

FORMULA BASED ON ANALYSIS:

Magnesium Chloride Hexahydrate . . . . .  17 1/2 ounces

Isopropyl Alcohol, 91% . . . . . . . . .  82 1/2 ounces

PROCESS:  The magnesium chloride is simply dissolved in the

Isopropyl Alcohol.  You can add any desired alcohol soluble

color to give desired tint.  The original product contains a

small amount of perfume. You can add about one dram of an

inexpensive perfume oil to above quantity, if you wish.

SOURCES OF SUPPLY:

Magnesium Chloride from Mallinckrodt Chemical Works, 2nd &

Mallinckrodt Sts., St. Louis, Missouri.

Carborundum Metals Co., PO Box 32, Akron, NY

Howe & French, Inc., 99 - 101 Broad St., Boston, Mass.

Harshaw Chemical Co., 1945 E. 97th St., Cleveland, OH

In small lots most any wholesale drug or chemical house can

supply both Magnesium Chloride and 91% Isopropyl Alcohol.

Isopropyl Alcohol, 91% from:

Enjay Chemical Co., Inc., 15 W. 51st St., New York, NY

Union Carbide Chemicals Co., 30 E. 42nd St., New York, NY

Howe and French, Inc., 99 - 101 Broad St., Boston, Mass.

Mallinckrodt Chemical Works, 2nd & Mallinckrodt Sts., St. Louis,

Missouri

Shell Chemical Co., 50 W. 50th St., New York, NY

Perfume Oils and Alcohol Soluble Color from:

Felton Chemical Co., 509 Johnson Ave., Brooklyn, NY

Magnus, Mabee & Rayard Co., Inc., 16 Desbrosses St., New York, NY

Fritzsche Bros., Inc., 76 - 9th Ave., New York, NY

Plastic Bottles from:

Foster Grant, Inc., Industrial Services Division, Manchester, NH

Continental Can Co., Plastic Container Division, 415 Madison

Ave., New York, NY

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