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High Frequency Marketing
PR & Media Relations in Spanish - Website positioning

WHY AREN'T YOU USING A COMPUTER?

There's plenty of excuses you can come up with. From "...my business is too

small at the moment" to  "computers take too much time to learn."

You can't teach an old dog new tricks. Computers are for young minds.

I can't change now. I'm not sophisticated enough. It worked right for

me all these years and there is no reason to change now. Why fix something

that isn't broke? I could never work a computer. I can't even type a letter

let alone, work one of "those things."

The list of excuses goes on and on.

Does it sound like you've come up with a good enough excuse yet? Perhaps you

can turn this report into an exercise and try and dream up more.

However, the fact remains that all those excuses are only "myths." YOU CAN

afford a computer and YOU CAN increase your productivity while increasing

your income - ALL AT THE SAME TIME.

All you have to do is get a computer!

As a business owner you took many risks in starting your business. You didn't

let opinionated people stop you. You didn't come up with excuses not to start

your own business - you just did it. What happened to that part of you?

A computer is nothing more than an appliance. It doesn't know more than you

do - you control "it" and tell "it" what you want "it" to do. The only

problem is you have to understand how to make "it" work to YOUR advantage.

It's really not difficult. In fact - it's fun!

Always remember that a computer is a stupid thing. It only knows what "yes"

and "no" are. It only knows "on" and "off." As complex human beings we not

only know "yes" and "no" but also "maybe." We know about "on" and "off" but

we also know about "lukewarm." Since we think on multi-dimensional planes

and a computer only knows two - in reality WE are really SMARTER than our

computer.

So stop being scared to join the electronic age. Call up a computer store in

your area and start trying to locate a 1-week night class for beginners. Or

better yet, locate a neighbor or family member who has computer knowledge

and get them to show you a few things one evening after work on their home

computer. Play a few games on it. Feel comfortable in knowing that you can

actually touch the keys and it won't blow up.

As a computer instructor in the late 1980's, most of my time was spent in

training beginners. Computers were not quite as popular as they are today

and everyone was "more" emotional about touching them. In order to help my

students relax and learn how to work with their mouse I installed a

Solitaire game on each computer. I then allowed the students to "play"

the entire first and second day of classes.

Since most everyone already understands the concept of playing the game of

Solitaire with regular cards, they immediately were introduced to something

they already felt comfortable with. So instead of concentrating on how hard it was to work a mouse on a real-live computer system - they actually forgot

they had a mouse in their hands. Their concentration was deviated toward

the Solitaire game itself.

Once this wall of fear was broken - students learned at astronomical rates!

Believe me, if I can take a 62-year-old lady directly from typing with a

manual typewriter to producing high-quality brochures and flyers in

WordPerfect 5.1 - you can do it too!

One of the keys to learning is by having people-to-people instruction for

a couple hours if you have never sat down at a computer before. Some people

will require more people-to-people instruction before they feel comfortable,

while others may be able to do it all by themselves. (Gene Brown is a mail

order friend of mine that did just that. He is a self-educated computer

operator and is now wondering "how" he did without his computer before.

Gene will be the first to tell you that he cannot believe the time and

automation benefits having a computer has made to his business.)

 

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