Useful ideas & tips!!!

High Frequency Marketing
PR & Media Relations in Spanish - Website positioning


This product is a small plastic vial with screw cap, in which a

piece of chemically saturated folded felt is packed.  When the

screw cap is removed, this wet piece of felt extends up and

above the top opening of the vial, so that the plastic container

serves as an applicator when the screw cap is removed.

The product is designed as a quick and easy lens cleaner for eye

glasses and to use it, you simply remove the cap, dab the wet

felt lightly on each side of the eye glass lens and then polish

off with a handkerchief or tissue.  It not only cleans the lens

with a sparkling clarity but it also retards fogging of the lens

under certain conditions of heat and cold.

Another feature is its long lasting effect, so convincingly

demonstrated by suggesting that the customer or prospect smear a

LENZ-BRITE cleaned lens with his finger and then polish off with

his handkerchief, without further application of the cleaner.

This feature makes one application last all day long.

The product is simple to make - all that is needed is your vial

which may be plastic or glass, the felt or any absorbent

substance that will hold the non-drying cleaning solution and

the solution itself. The absorbent substance may be felt,

synthetic sponge, cotton wicking, or even a piece of cloth

rolled up to fit the small container or dispenser.


Ethylene Glycol . . . . . . . . 8 parts

Wetting Agent . . . . . . . . . 1 part

Water . . . . . . . . . . . . . 8 parts


Mix the wetting agent in the water and then stir in the Ethylene

Glycol.  We have given the units as "PARTS".  You may consider

the parts as drams, ounces, pints, quarts or gallons according

to size batch you wish to make.

TREATING THE FELT:  As explained previously, other substances

may be used in treating any substance with this solution;

simply immerse the felt in the solution and allow to remain

until it is completely saturated with the liquid.  Wring out

only lightly and then insert the treated felts in small vials or

containers.  One concern uses a strip of felt folded and

inserted in the vial, so the folded edge protrudes above the

opening of the vial, the fold being the point of application to

the lens.

LABELING:  Give your product an appropriate name.  Beneath the

name, state "Long Lasting Lens Cleaner" or "Instant Lens

Cleaner".  DIRECTIONS:  Dab a small spot of (name) to each side

of lens.  Polish with handkerchief or tissue.  Will not scratch.

 Will NOT evaporate.  LASTS FOR ONE YEAR.  Mfg. by:

SELLING:  These vials or containers are put up TWELVE to a

display card, with an EXTRA VIAL inserted separately on the

card, suggesting that the prospective customer TRY IT ON HIS OWN

EYEGLASSES before he buys it.  This is a convincing

demonstration that helps to sell.

The product retails for $1.00 paying a very liberal profit and

your initial offer to salesmen and agents can offer them TWO

samples for $1.00, suggesting that they sell one and get their

dollar back and use the other to prove that this is the money

maker they have been waiting for.

You can also offer a trial display card holding thirteen vials

(Twelve to sell and one as the demonstrator) for $5.00 and in

larger quantities at the following prices:  3 dozen at $4.55 per

dozen;  12 dozen at $3.90 per dozen; 24 dozen at $3.25 per dozen.

ADVERTISING CLAIMS THAT YOU CAN MAKE:  (name) is a handy little

gadget with sales appeal plus to every man and woman who wears

glasses -- with profits galore for the man who sells it.  Just

unscrew the cap, apply a small spot of (name) to each glass,

wipe dry with handkerchief or tissue and Presto!  A sparkling

clear lens that stays that way ALL DAY without any fogging form

heat or cold.  No water - no soap - no mess - no fuss.  Just

carry in pocket or purse - always handy - always ready to use.


Molded plastic containers with screw caps:

Imco Container Co, Empire State Bldg, 350 - 5th Ave, New York, NY

Mack Molding Co., Inc., 160 Main St., Wayne, NJ

Ethylene Glycol:

Dow Chemical Co., Midland, Michigan

Carbide & Carbon Chemical Division, 30 E. 42nd St., New York, NY

Wetting Agent for this use - MONAWET MO-70%  supplied by:

Mona Industries, Inc., Paterson, NJ


American Hair & Felt Co., 1828 Merchandise Mart, Chicago, IL

Synthetic Sponge:

E.I. DuPont de Nemoyrs, Cellulose Sponge Dept., Wilmington,


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