And many OTHER recipes for good cooking

High Frequency Marketing
PR & Media Relations in Spanish - Website positioning

SELLING RECIPES BY MAIL

 
During the past few years, a number of very enterprising

housewives (and a few Men!) have established very successful

businesses selling recipes by mail.

The idea is very basic.  You create a new recipe and then you

advertise it in the classified section of a magazine or

newspaper which is read primarily by housewives.  You advertise

your favorite recipe for a dollar, and some dealers also request

a self-addressed, stamped envelope.  When you receive orders in

the mail you mail them a typewritten copy of your recipe.  Or a

Xerox copy. Even handwritten copies are  permissible, if the

handwriting is very legible.  Along with your recipe you include

a list of additional recipes which you have for sale.  The list

should tie in with your original offer.

Let us imagine that you have advertised a secret recipe for

Danish Butter Cookies.  Your list should include other cookie

recipes, as well as Danish recipes.  If your customer bakes your

Danish Butter Cookies and likes them, she will be in a good

frame of mind to purchase more recipes from YOU!

In researching this article, I combed through the classified

sections of dozens of magazines studying recipe ads.  Here is a

partial list of recipes that were being sold by mail:

Four Fabulous Christmas Cookies

Delicious Frosted Brownies

Red Velvet Christmas Cake

Old Fashioned Nut Roll

Greek Donuts with Warm Honey

Cinnamon and Sesame Cookies

Aunt Sarah's Original Turkey Goulash

Delicious Coconut Cake

Italian Gravy

Texas Longhorn Bar-B-Que Sauce

Sparkling Burgundy (French Wine  Recipes)

Chocolate French Mint Pie

Quick Punch

Sugar Free Fudge

Homemade Cheese

Unique Plum Pudding

Twenty German Recipes

Russian Tea

High Protein Diet Candy

Italian Candies

Grandma's Old Fashioned Bread

Polish Recipes

Grandma's Fantastic Mocha Cream Cake

Chocolate Pie (Superb Crust, Filling, Topping!)

Hungarian Green Bean Soup

Molasses Donuts

Effortless, Bakeless Fruitcake

Vegetarian Recipes (Swedish Meatballs, Cottage Cheese Meat Loaf)

Delicious Ambrosia Cake

Fantastic Frosting

Man Pleasing Chili

Sour Dough Starter Bread & Pancakes

Wine - Australian Style (Authentic, simple - no yeast)

Famous Pastry Shop Cheesecake

Sugarless Diet Desserts

Light Moist Coconut Cake

German Christmas Cake

Coldwater Dill Pickles

Old Testament Scripture Cake

Easy Delicious Cherry Cobbler

Beer Cake

Holiday Honey Balls

etc.

You will notice a lot of REGIONAL and NATIONAL recipes.  If you

collect recipes from a specific country, say Finland,

Czechoslovakia, Yugoslavia, etc., they would probably sell very

well.  Also recipes from New England, the Deep South, or some

other special area would do well.  Also notice the number of

recipes that contain words like DELICIOUS, TEMPTING, AND EASY!

Further, recipes which are sugarless, or which feature

Vegetarian specialties would seem to do very well.

Many housewives pay a great deal of attention to HOLIDAY

recipes.  If you can time your ad so that it appears about

thirty days  before Valentine's Day, St. Patricks Day, Easter,

Mother's Day, the Fourth of July, Father's Day, Halloween,

Thanksgiving, or Christmas . . . you will do very well selling

Holiday recipes.

WHERE DO YOU FIND RECIPES?

Start by selling your own recipes.  Ask your friends if they

have recipes that you can use.  Often they will be delighted to

help you!  Or you can go to the library and search through OLD

newspapers and magazines.  When you find recipes that look

promising, go home and experiment with them.  WRITE THEM IN YOUR

OWN WORDS . . . otherwise you would be violating copyright laws.

To get an idea of what kind of recipes are currently being sold,

it would be advisable to study the recipe section on the

classified pages of the National Enquirer for several weeks.

(Their advertising rates are sky-high, but they sell about four

million copies of the magazine every week.  I notice some ads in

every week, and they couldn't continue unless they were getting

stacks of orders!).

Below is a list of other publications which carry recipe

sections in their classified pages.  The list is by  no means

exhaustive.  If you will write to these publications and tell

them you are interested in selling recipes by mail, they will

send you sample copies and their rate charts.

Capper's, 616 Jefferson, Topeka, KS 66607

(Small town farm paper)

National Enquirer, P.O. Box  10178, Clearwater, FL  34617

(Sold mostly to lower and middle income housewives)

Texas Farmer Stockman, 6277 Sea Harbor Drive, Orlando, FL 32887

(A good way to reach rural housewives)

The Workbasket, 4251 Pennsylvania Ave., Kansas City, MO 64111-9990

(Many housewives ready this one!)

Progressive Farmer, 2100 Lakeshore Dr., Birmingham, AL 35209

(Large farm circulation)

Grit, 208 W. 3rd St., Williamsport, PA  17701

CLOSING THOUGHT: Give your customer their money's worth and you

will be in business for many years to come!  Good luck to you!

 

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