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WRITING FOR DOLLARS--A FREELANCERS GUIDE

Your novel sits unfinished, waiting for a burst of inspiration to

send it out to be typewriter and right to the top of the best

seller lists, right? You are not alone. Thousands of would-be

writers are waiting as well. But a few successes under your belt

will make the possibility of seeing your picture on the dust

jacket in the bookstore window seem less remote. Freelance

writing can replace self-doubt with self-confidence and put money

in your pocket at the same time.

Just as all doctors are not neurosurgeons, all writers are not

novelists. A look into the field yields categories you might

never have imagined. Magazine articles, greeting cards, business

writing, newspaper reporting-these are areas in which freelance

can add do make money. Writing provides an opportunity to earn

with very little expenditure. A typewriter with accompanying

supplies, a flair for writing and the discipline to stick with a

schedule and meet deadlines can start you on your way.

STRINGING

Many local and regional newspapers, unable to maintain enough

full-time staff to adequately cover ever meeting or event of

importance to the populace, will assign certain stories to

stringers, or freelance reporters. Assignments may vary as widely

as covering a church circle meeting for the weekly religion page

to reporting on a town council meeting in a neighboring village.

The editorial staff will tell you what they want, when they want

it and what you can expect to be paid. Stringers are paid by the

word, by the line or by the column inch, and while rate varies

from one newspaper to another, it is a set fee which cannot be

negotiated.

Building a good relationship with your editor through good

writing, dependability and strict adherence to deadlines may

enable you to successfully put forth your own ideas for feature

stories and articles. You may be able to negotiate a higher rate

of pay for these pieces. Don't forget to ask for a by-line. Part

of the thrill of freelance writing is seeing your name in print.

GREETING CARDS

Visit your local card shop. There are hundreds of cards, many

expressing the same sentiments. Each one is different, and

somebody earned money for each of them. The greeting card

industry relies heavily on freelance submissions. Each company

has its own style; it is futile to fire off ideas randomly hoping

to hit pay dirt. Companies will send writer guidelines to those

who accompany the request with a self-addressed, stamped envelope

(SASE). This basic checklist will tell you the subject matter of

preference (some companies may deal solely with inspirational

messages  while others want only adult humor studio cards), the

correct method of presentation, length of time should wait for a

response and the pay range for accepted ideas. You don't have to

be an artist. Greeting card companies want your ideas and

captions, although suggestions for accompanying artwork will be

appreciated. remember, what may be unsuited to one company's

needs could be deemed irresistible by another. Don't throw away

any ideas in discouragement after one rejection. Submit, submit

and resubmit should be your credo.

MAGAZINE ARTICLES

Thousands of special interest and trade publications are sold

every year. Each is filled with articles, many of them written by

freelancers. The trick is to find the right magazine for your

article, and tailor your article for that magazine.. If you're a

whiz at coupon redeeming, refunding and rebating, consider

sharing your expertise with others in an article in Supermarket

Shopper. No matter what your area of interest, there's a

publication waiting to let you tell it all.

Like greeting card companies, magazine publishers will send you

guidelines including style and subject matter as well as pay

scales. Don't waste your time sending an article on the joys of a

New England vacation to a publication specializing in recreation

opportunities in the Ozarks. Guidelines firmly in mind, come up

with an idea suitable for the particular publication and follow

up with a query letter.

Many publications will not accept unsolicited manuscripts. even

those that would rather read a well-written, creative letter

outlining a proposed article than wade through a 2,000 word piece

to find it acceptable. Your query letter can be open the door

that might have been slammed in the face of your unreviewed

work-especially if it is an example of proficient writing and

piques the editor's interest in your subject and the angle you're

planning to use.

While many magazines will not accept manuscripts currently being

considered by another publication, you may wish to send query

letters to several at the same time. If you are fortunate enough

to have more than one acceptance, you can always write two

articles with different slants from the same research.

The time it takes for your manuscript to be considered seems

interminable. One way to avoid hovering over the mailbox with

hope, dread and anxiety fighting for dominance is to keep the

mailbox working for you. Don't send off one article and wait for

the verdict. Send query letters, greeting card ideas, filler

items and articles out constantly, never waiting to hear from one

before sending the next. If you receive a rejection, move along

to the next prospective publisher for that item, dash off a new

cover letter and shoot it out again. You can't sell what's

sitting in a reject pile--only what's making the rounds on the

market.

Publishers guidelines will give you specific instructions for

manuscript preparation. Regardless of the differences from one

company to the next, remember that neatness counts. Use typing

correction paper or fluid to repair typographical errors.

Strike-overs and hand done corrections appear messy and

unprofessional. Each page of your manuscript should have the

title of the article and your name, as well as consecutive page

numbers for all but the first page.

INDEPENDENT PROJECTS

Newspaper stringing, greeting cards and magazine articles are

established fields for freelance writers. Your public library

will have books and magazine listing companies seeking

freelancers for everything from crossword puzzles to innovative

messages for telephone answering machines. But you may wish to

explore some areas on your own. Whether you live in a small town

or a metropolitan area local organizations and businesses can

provide fodder for an impressive client list.

Perhaps the local historical society would be interested in your

offer to research and write a history of the area. for a fee. The

high school alumni association may be looking for a class gift to

the old alma mater. A school history, researched and written by a

professional freelance writer, would be an handsome addition to

the school library, and purchases by class members of yore would

add a fund-raising feature. Is you local hospital preparing to

celebrate a founding anniversary? a prepared history of the

institution, from one-room dispensary/infirmary to today's

200-bed unit would be a wonderful public relations tool for them

an a terrific writing job for you.

Local businesses and organizations have varied writing needs.

Grant proposals can be written for a flat fee or on a percentage

basis. Customer relations pieces such as new service or product

introductions and collection letters, annual reports, in house or

consumer-aimed newsletters all provide grist for the enterprising

freelancer's mill. Even organizations with public relations or

customer relations staffs sometimes farm out work on a periodic

basis.

Unlike established fields, where prices are determined in

advance, independent projects such as these require you to charge

by the word, by the page, by the hour or on a completed project

basis. No matter how you quote your fee, estimate your time as

accurately as possible. Time spent in research, talking to and

interviewing people and organizing material for writing is as

important as time spent at the typewriter. remember to charge

enough to cover expenses in addition to time. Typewriter ribbons,

paper, postage and envelopes cost money-so does the gasoline

you'll use when research involves travel.

Serious freelancers also have to consider the cost of overhead

(heat, water, electricity and a portion of rent or mortgage

payments to maintain an in-home office), equipment depreciation

and normal employee fringe benefits such as insurance and social

security payments when pricing their services. After all, the

boss is expected to pick up the tab for these extras. As a

freelance writer, you are the boss. And that's a fringe benefit

nobody else can give you.

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