That sheet of paper is a basic diet plan. We all know that people
are always looking for a new diets to supplant the diet they
failed to follow last week. You can profit from this basic,
simple diet plan by giving it away free, charging the dieter only
a small amount for postage and handling. You can make thousands
of dollars a month.
Alternately, you can hand out an ad circular promoting a special
diet research and developed - and wait for the orders to come in.
One man I know was getting back 42,000 for every 1,000 he
The best way to reach these dieters is buy classified ad space in
a national magazine or newspaper, a proven successful marketing
technique. Ads in publications like Popular Science and The
National Enquirer yield excellent returns on these ads. Because
millions of copies are distributed each month, even a small
response means thousands of dollars in revenues.
To create your ad, start by looking over the classified ads in
the publications. Study back issues and mark the ads that show up
consistently. Note that the ads are short but provocative. You
can bet these marketers are making a bundle.
Draft your own ads. They should make their point simply. You want
the reader to jump on the offer a diet that will cause weight
Don't attempt to pass yourself off as a diet expert. Food science
is a broad and complex field. Telling people to undertake radical
diets is a risky undertaking, because some people can kill
themselves if they combine strong willpower with a physiological
makeup that you, and even they, may not be aware of. And, wild
diets are rarely necessary. The average person needs only some
Keep you recommendations mild. Keep in mind that for most people,
the quantity of food they eat is the issue. All most people have
to do to lose weight is to cut the quantity of each food they eat
each day. They would have to cut very few foods out of their
diet, although the United States government recommends cutting
fat calories to less than thirty percent of the diet.
Obtain a copy of the United States government recommendations for
daily diet from the Government Printing Office in Washington, DC,
and build a menu around that. This will provide a safe, moderate
diet approach to those serious about dieting carefully.
With a carefully designed diet and the use of direct response
advertising in classified ads in national publications, you will
be able to make impressive profits each month.