Everything
you want to know about franchisingHigh
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
MAKE MONEY PAYING RESTAURANTS TO TAKE YOUR PLACEMATS
Sounds pretty unusual, doesn't it? Well, if you run this
business right, you can make a lot of money with advertising
placemats.
In a nutshell, you will be giving free paper placemats to
restaurants in your area with either a prominent color ad or
their menu in the middle, and two-inch by two-inch ads around
the edge. These ads will make so much profit for you that if you
run up against a stubborn restaurant owner, you can even pay him
or her to take your placemats and come out way ahead. They'd be
a fool to refuse!
The first step in this business will be to figure out your costs
and prices. Contact a good number of printers in your area and
find out what kind of blank or ready-made thin paper placemats
they can either print or have printed for you. There should be a
variety of sizes and styles. Get a quote on at least 5,000,
including at least two-color printing. Compare your quotes and
find the printer that will do the best job for the best price.
Make sure this is a printer that will work with you on the
layout of the placemats, if this is new to you.
Once you have your printing costs, which will be your primary
costs, you can figure out how much profit can be made. Your
profit will depend, in part, on how many ads you can put around
the perimeter of the placemat. For example, if the placemat is
11 x 15, you can put a total of 20 ads around the sheet, leaving
a one inch margin around the edge for the printer. Divide the
printing cost, together with your other estimated costs (phone,
postage, travel) by the number of ads, and you have your cost
per ad.
For example, suppose your estimated expenses will be $600.
Divide that by 20 ads and you have $30. This is how much each ad
contributes to covering the cost of the placemat. Now, figure a
target profit margin. In my area, an ad that will be seen by
5,000 people over an extended period of time could go for $90.
This would be a $1,200 profit!
Now, make a list of restaurants that would be likely prospects
for this service. The best prospects will be locally-owned
family-oriented restaurants that are visited by residents of the
area. Don't try truckstops, or restaurants by toll-road exits,
as most of their customers are just passing through, and won't
patronize any of the advertisers. Also, big-name chain
restaurants and fast-food places may be a waste of time, as most
of them, if they use placemats at all, have their own already.
Smaller, particularly family-owned restaurants will be your best
bet.
Here's the approach to take. Tell the restaurant owner that you
can provide 5,000 free paper placemats with either a large color
ad or a color menu printed in the middle of the placemat. Local
advertisers will be featured in small ads around the outside.
When you say the words "5,000 free paper placemats," you
probably won't even have to go any further! If the owner's a
hard case, offer to pay them to take your placemats! Offer $50
and 5,000 placemats. This breaks down more barriers than you can
imagine!
If the restaurant owner has a pre-made ad or menu available,
this can be reduced or enlarged by your printer to fit the
center area of the placemat. Be sure the restaurant's section
dominates the placemat.
Now, contact businesses that are in the immediate area
surrounding the restaurant. Good prospects will be video stores,
dry cleaners, grocery stores, book stores, any business that is
frequented by families. Tell them that you have an advertising
opportunity which will put their name and offer in front of
5,000 people for an extended period of time. Explain the
placemat system, and which restaurant the placemat will be at.
Break down the ad price to the person. For example, a $90 ad to
5,000 people will only by 1.8 cents per person. This is very
inexpensive.
Again, most businesses will have a two-inch by two-inch ad, or
one that can be resized, ready for use. If they do, you're home
free! If they don't, get information about what they'd like to
have the ad say, then ask your printer for layout help. You'll
probably only need to do this for your first placemat, as layout
is easy to get the hang of. Encourage advertisers to make their
ad into a discount coupon with dotted lines around it. This will
increase the response to their ad.
Contact as many possible advertisers as you can. The more you
contact, the more ads you'll sell. If your prices are
competitive and you deliver honest facts, you should have an
easy time selling the placemat ads.
Now, take the ads to your printer and layout the placemat. Put
the restaurant's ad/menu in the center, and the other ads around
the perimeter. Have the printer print the requested quantity,
and deliver them to the restaurant. It's that simple!
This whole process can be done easily in less than a month. But,
even if it takes you a month, the example above cleared $1,200
profit (or $1,150, if you actually had to pay the $50). Once
you've done your first one or two and know what you're doing,
you will find that you can run more than one at a time. If you
run four placemats per month, you could clear over $55,000 per
year! This is just an example, and you profits could be higher
or lower, depending on your area. But, it should be fairly
obvious that this can be an easy-to-run, profitable business
that you can start part-time and quickly move into a full-time
business!
Tips, Tricks, and Tools for Promoting Your Business
Online
High
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
MAKE MONEY PAYING RESTAURANTS TO TAKE YOUR PLACEMATS
Sounds pretty unusual, doesn't it? Well, if you run this
business right, you can make a lot of money with advertising
placemats.
In a nutshell, you will be giving free paper placemats to
restaurants in your area with either a prominent color ad or
their menu in the middle, and two-inch by two-inch ads around
the edge. These ads will make so much profit for you that if you
run up against a stubborn restaurant owner, you can even pay him
or her to take your placemats and come out way ahead. They'd be
a fool to refuse!
The first step in this business will be to figure out your costs
and prices. Contact a good number of printers in your area and
find out what kind of blank or ready-made thin paper placemats
they can either print or have printed for you. There should be a
variety of sizes and styles. Get a quote on at least 5,000,
including at least two-color printing. Compare your quotes and
find the printer that will do the best job for the best price.
Make sure this is a printer that will work with you on the
layout of the placemats, if this is new to you.
Once you have your printing costs, which will be your primary
costs, you can figure out how much profit can be made. Your
profit will depend, in part, on how many ads you can put around
the perimeter of the placemat. For example, if the placemat is
11 x 15, you can put a total of 20 ads around the sheet, leaving
a one inch margin around the edge for the printer. Divide the
printing cost, together with your other estimated costs (phone,
postage, travel) by the number of ads, and you have your cost
per ad.
For example, suppose your estimated expenses will be $600.
Divide that by 20 ads and you have $30. This is how much each ad
contributes to covering the cost of the placemat. Now, figure a
target profit margin. In my area, an ad that will be seen by
5,000 people over an extended period of time could go for $90.
This would be a $1,200 profit!
Now, make a list of restaurants that would be likely prospects
for this service. The best prospects will be locally-owned
family-oriented restaurants that are visited by residents of the
area. Don't try truckstops, or restaurants by toll-road exits,
as most of their customers are just passing through, and won't
patronize any of the advertisers. Also, big-name chain
restaurants and fast-food places may be a waste of time, as most
of them, if they use placemats at all, have their own already.
Smaller, particularly family-owned restaurants will be your best
bet.
Here's the approach to take. Tell the restaurant owner that you
can provide 5,000 free paper placemats with either a large color
ad or a color menu printed in the middle of the placemat. Local
advertisers will be featured in small ads around the outside.
When you say the words "5,000 free paper placemats," you
probably won't even have to go any further! If the owner's a
hard case, offer to pay them to take your placemats! Offer $50
and 5,000 placemats. This breaks down more barriers than you can
imagine!
If the restaurant owner has a pre-made ad or menu available,
this can be reduced or enlarged by your printer to fit the
center area of the placemat. Be sure the restaurant's section
dominates the placemat.
Now, contact businesses that are in the immediate area
surrounding the restaurant. Good prospects will be video stores,
dry cleaners, grocery stores, book stores, any business that is
frequented by families. Tell them that you have an advertising
opportunity which will put their name and offer in front of
5,000 people for an extended period of time. Explain the
placemat system, and which restaurant the placemat will be at.
Break down the ad price to the person. For example, a $90 ad to
5,000 people will only by 1.8 cents per person. This is very
inexpensive.
Again, most businesses will have a two-inch by two-inch ad, or
one that can be resized, ready for use. If they do, you're home
free! If they don't, get information about what they'd like to
have the ad say, then ask your printer for layout help. You'll
probably only need to do this for your first placemat, as layout
is easy to get the hang of. Encourage advertisers to make their
ad into a discount coupon with dotted lines around it. This will
increase the response to their ad.
Contact as many possible advertisers as you can. The more you
contact, the more ads you'll sell. If your prices are
competitive and you deliver honest facts, you should have an
easy time selling the placemat ads.
Now, take the ads to your printer and layout the placemat. Put
the restaurant's ad/menu in the center, and the other ads around
the perimeter. Have the printer print the requested quantity,
and deliver them to the restaurant. It's that simple!
This whole process can be done easily in less than a month. But,
even if it takes you a month, the example above cleared $1,200
profit (or $1,150, if you actually had to pay the $50). Once
you've done your first one or two and know what you're doing,
you will find that you can run more than one at a time. If you
run four placemats per month, you could clear over $55,000 per
year! This is just an example, and you profits could be higher
or lower, depending on your area. But, it should be fairly
obvious that this can be an easy-to-run, profitable business
that you can start part-time and quickly move into a full-time
business!
