Everything
you want to know about franchisingHigh
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
BIG BUCKS WITH BUMPER STICKERS
As the number of automobiles on the road increases, and as drivers
are forced to spend more time in their cars and trucks commuting
back and forth between home and office, the bumper sticker is
becoming an item of greater visibility. The car ahead of you in
traffic challenges you to "Ask About My Grandchildren," "Support
Your Local Police Force," or informs you that the driver's child is
an
honor student at the local elementary school. While political
candidates
have long used the bumper sticker to proclaim their worthiness for public
office, business has been slow to make use of this powerful and inexpensive
form of advertising. The bumper sticker business is one that can
be
established with a minimum investment and can easily adjust itself to
any
circumstance.
Bumper stickers can either be sold to existing businesses as a
method of advertising, or they can feature political, social or
comic sayings that express the driver's individual feelings and
sold wholesale to retail outlets. As you consider the income
potential of this endeavor, your first decision will be whether you
want to sell advertising stickers to businesses or if you would
rather develop a line of stickers for retail sales.
If you choose to sell bumper stickers as advertising, first
determine if you will line up people who are willing to "wear" the
bumper stickers on their car as advertising showplaces, or if you
will first line up the business owners who want to advertise in
this manner. A good friend of ours started such a business several
years ago, and he found it easier to sell a business owner on the
new service by telling him that 100 to 200 people were all set and
willing to wear his bumper sticker advertisement. An owner who
knows that his message is ready to be flashed across town will be
easier to convince than one who has to visualize the end result
sometime down the road.
We recommend that you first establish your advertising showcase.
Talk to your friends, neighbors and coworkers. Get as many of
them
as possible to agree to "wear" a bumper sticker. You might offer
to pay them $10 for 3 months or $5 for 6 weeks. Gather a group
of
college students together--members of a fraternity or sorority--and
offer to donate the money to their organization if each member will
place one of your advertisements on his bumper for a semester.
With the inducement of money just to put a bumper sticker on their
cars or trucks, you won't have too many refusals. One person we
know runs an ad in his weekly shopper's newspaper advertising the
fact that he pays money just for "wearing" a bumper sticker. Also,
don't overlook the pulling power of all the bulletin boards in your
area. It shouldn't be difficult to arrange for several hundred
drivers to place a bumper sticker on their cars for a three-month
time span.
Next, check with a number of printers in your area and determine
the cost of having bumper stickers made to order. Generally, you
should be able to get 1,000 bumper stickers for approximately $200.
Whatever the cost, this initial outlay should be absorbed by your
charge to the advertiser. Suppose you have 100 people lined up
to
"wear" one of these bumper stickers on their cars for 6 weeks.
Figure the bumper stickers will cost $100. What do you charge
the
advertiser? Always charge based on the circulation of the ad,
like
newspapers do--on a "per car" basis. If you charge $1 per car
per
week with 200 cars, this comes out to $200 per week, or $1,200
total over 6 weeks from the advertiser. Subtract $100 for getting
the bumper stickers made and $500 as payment for the cars "wearing"
the bumper stickers, and you would end up with a profit picture of
$600 for those 6 weeks. And that's just from one advertisement!
In the beginning, you should be the one calling on potential
advertisers and doing all the selling. Once you've got your
program organized and running smoothly, your next step is a natural
multiplication of your efforts. Run an ad in your local
paper for
commission sales people. Brief them on the basics and get them
out
on the street selling the concept to advertisers for you. The
best
time to launch a business of this kind is during the fair weather
seasons or just in advance of general political elections in your
area. Once established, however, the business can and should
sustain itself year around.
The selling keys to this style of advertising are the same as those
for any "word-of-mouth" advertising. You've got people all over
town spreading the word--talking about the advertiser. These are
the people who are saturating the area with the advertiser's name
and message wherever they go.
This is also an ideal business for constant free publicity write-
ups in your local newspapers. Your unique advertisements will
draw
frequent comment from folks commuting to and from their places of
business or school. It's easy! It's simple! And it
works!
Compared with other more traditional advertising methods, bumper
sticker advertising is very low cost. One of the tricks of the
trade is in using short, snappy, even humorous slogans or messages.
For instance: "Anderson's Cafe--6th & Main--That's where I'm
going--How about you?" Another idea is to make the lettering on
the bumper stickers luminous to the headlights of the cars behind.
Neon colors and letters will also attract attention. Most
important, make sure to make your lettering easy to read and the
message short enough to comprehend in one glance.
Potential customers are all around you. Think about it.
You can
start at the front of the yellow pages in your phone book and
probably never run out of places ready to be sold on your plan of
bumper sticker advertising. Some of the more traditional places
to
sell this kind of advertising include:
Taverns
Newspapers
Movie Theaters
Pizza Houses
Radio & TV Stations Sporting Goods
Flea Markets
Insurance Companies Auto Repair Shops
Physical Fitness Clubs Appliance Repair
Trade Schools
Political Campaigns Travel Agencies
Events Sponsors
The important thing is to always be creative in your selling
efforts. Be sure to show the prospect how his business can grow
by
advertising in the manner you propose. Describe how your method
is
more positive, more responsive and lower in cost than the more
traditional advertising. For example, if the average car "wearing"
one of your ads is seen by 10 drivers a day, 7 days a week for 6
weeks, that single ad has appealed to 420 people. Multiply that
by
200 cars, and now 84,000 have seen the customer's ad for a low
$1,200--Less than one and a half cents per contact! That is a
true
advertising bargain.
Remember, too, the more clever or "catchy" the message on the
bumper sticker, the more it will make people talk and respond.
For
ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one-liners.
Practice writing and rewriting your ad copy before settling on the
best. Make sure you have several possible choices to present to
a
new client. Or they may have a slogan or motto they would prefer
to use. While their choice may not be the one you would choose,
remember, the customer is always right!
Remember also that advertising is a form of "brainwashing," and the
more people see the message, the stronger appeal it will have.
Thus, when they need or are in the market for services or products
offered by the advertiser, they will quickly refer to the
strongest, easiest-to-recall advertising message in their minds.
And that, of course, means that if the prospect sees a specific
advertising message on the bumpers of the cars in front of him day
after day, when he's ready to buy, that particular advertiser will
be the one he will most likely patronize.
As you experience success with your bumper sticker advertising
business, you can expand to include magnetic signs on the sides of
cars, saddle-back designs on the rear of pickup trucks and even
yard signs in residential neighborhoods. As explained in this
report, line up your "method of exposure," determine your costs,
and then go after the advertisers. It can be a very easy way to
achieve real wealth and independence. See you at the top!
Tips, Tricks, and Tools for Promoting Your Business
Online
High
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
BIG BUCKS WITH BUMPER STICKERS
As the number of automobiles on the road increases, and as drivers
are forced to spend more time in their cars and trucks commuting
back and forth between home and office, the bumper sticker is
becoming an item of greater visibility. The car ahead of you in
traffic challenges you to "Ask About My Grandchildren," "Support
Your Local Police Force," or informs you that the driver's child is an
honor student at the local elementary school. While political candidates
have long used the bumper sticker to proclaim their worthiness for public
office, business has been slow to make use of this powerful and inexpensive
form of advertising. The bumper sticker business is one that can be
established with a minimum investment and can easily adjust itself to any
circumstance.
Bumper stickers can either be sold to existing businesses as a
method of advertising, or they can feature political, social or
comic sayings that express the driver's individual feelings and
sold wholesale to retail outlets. As you consider the income
potential of this endeavor, your first decision will be whether you
want to sell advertising stickers to businesses or if you would
rather develop a line of stickers for retail sales.
If you choose to sell bumper stickers as advertising, first
determine if you will line up people who are willing to "wear" the
bumper stickers on their car as advertising showplaces, or if you
will first line up the business owners who want to advertise in
this manner. A good friend of ours started such a business several
years ago, and he found it easier to sell a business owner on the
new service by telling him that 100 to 200 people were all set and
willing to wear his bumper sticker advertisement. An owner who
knows that his message is ready to be flashed across town will be
easier to convince than one who has to visualize the end result
sometime down the road.
We recommend that you first establish your advertising showcase.
Talk to your friends, neighbors and coworkers. Get as many of them
as possible to agree to "wear" a bumper sticker. You might offer
to pay them $10 for 3 months or $5 for 6 weeks. Gather a group of
college students together--members of a fraternity or sorority--and
offer to donate the money to their organization if each member will
place one of your advertisements on his bumper for a semester.
With the inducement of money just to put a bumper sticker on their
cars or trucks, you won't have too many refusals. One person we
know runs an ad in his weekly shopper's newspaper advertising the
fact that he pays money just for "wearing" a bumper sticker. Also,
don't overlook the pulling power of all the bulletin boards in your
area. It shouldn't be difficult to arrange for several hundred
drivers to place a bumper sticker on their cars for a three-month
time span.
Next, check with a number of printers in your area and determine
the cost of having bumper stickers made to order. Generally, you
should be able to get 1,000 bumper stickers for approximately $200.
Whatever the cost, this initial outlay should be absorbed by your
charge to the advertiser. Suppose you have 100 people lined up to
"wear" one of these bumper stickers on their cars for 6 weeks.
Figure the bumper stickers will cost $100. What do you charge the
advertiser? Always charge based on the circulation of the ad, like
newspapers do--on a "per car" basis. If you charge $1 per car per
week with 200 cars, this comes out to $200 per week, or $1,200
total over 6 weeks from the advertiser. Subtract $100 for getting
the bumper stickers made and $500 as payment for the cars "wearing"
the bumper stickers, and you would end up with a profit picture of
$600 for those 6 weeks. And that's just from one advertisement!
In the beginning, you should be the one calling on potential
advertisers and doing all the selling. Once you've got your
program organized and running smoothly, your next step is a natural
multiplication of your efforts. Run an ad in your local paper for
commission sales people. Brief them on the basics and get them out
on the street selling the concept to advertisers for you. The best
time to launch a business of this kind is during the fair weather
seasons or just in advance of general political elections in your
area. Once established, however, the business can and should
sustain itself year around.
The selling keys to this style of advertising are the same as those
for any "word-of-mouth" advertising. You've got people all over
town spreading the word--talking about the advertiser. These are
the people who are saturating the area with the advertiser's name
and message wherever they go.
This is also an ideal business for constant free publicity write-
ups in your local newspapers. Your unique advertisements will draw
frequent comment from folks commuting to and from their places of
business or school. It's easy! It's simple! And it works!
Compared with other more traditional advertising methods, bumper
sticker advertising is very low cost. One of the tricks of the
trade is in using short, snappy, even humorous slogans or messages.
For instance: "Anderson's Cafe--6th & Main--That's where I'm
going--How about you?" Another idea is to make the lettering on
the bumper stickers luminous to the headlights of the cars behind.
Neon colors and letters will also attract attention. Most
important, make sure to make your lettering easy to read and the
message short enough to comprehend in one glance.
Potential customers are all around you. Think about it. You can
start at the front of the yellow pages in your phone book and
probably never run out of places ready to be sold on your plan of
bumper sticker advertising. Some of the more traditional places to
sell this kind of advertising include:
Taverns Newspapers Movie Theaters
Pizza Houses Radio & TV Stations Sporting Goods
Flea Markets Insurance Companies Auto Repair Shops
Physical Fitness Clubs Appliance Repair Trade Schools
Political Campaigns Travel Agencies Events Sponsors
The important thing is to always be creative in your selling
efforts. Be sure to show the prospect how his business can grow by
advertising in the manner you propose. Describe how your method is
more positive, more responsive and lower in cost than the more
traditional advertising. For example, if the average car "wearing"
one of your ads is seen by 10 drivers a day, 7 days a week for 6
weeks, that single ad has appealed to 420 people. Multiply that by
200 cars, and now 84,000 have seen the customer's ad for a low
$1,200--Less than one and a half cents per contact! That is a true
advertising bargain.
Remember, too, the more clever or "catchy" the message on the
bumper sticker, the more it will make people talk and respond. For
ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one-liners.
Practice writing and rewriting your ad copy before settling on the
best. Make sure you have several possible choices to present to a
new client. Or they may have a slogan or motto they would prefer
to use. While their choice may not be the one you would choose,
remember, the customer is always right!
Remember also that advertising is a form of "brainwashing," and the
more people see the message, the stronger appeal it will have.
Thus, when they need or are in the market for services or products
offered by the advertiser, they will quickly refer to the
strongest, easiest-to-recall advertising message in their minds.
And that, of course, means that if the prospect sees a specific
advertising message on the bumpers of the cars in front of him day
after day, when he's ready to buy, that particular advertiser will
be the one he will most likely patronize.
As you experience success with your bumper sticker advertising
business, you can expand to include magnetic signs on the sides of
cars, saddle-back designs on the rear of pickup trucks and even
yard signs in residential neighborhoods. As explained in this
report, line up your "method of exposure," determine your costs,
and then go after the advertisers. It can be a very easy way to
achieve real wealth and independence. See you at the top!
