Everybody loves Santa Claus because he gives away presents. By
giving away these special presents, you will be warmly regarded
as the Santa Claus of the advertising world, and at the same time
you are earning thousands of dollars for yourself.
The special presents we have in mind are the popular discount
coupon books that save people money at restaurants, hotels,
theaters, bookstores, dry-cleaning establishments and hundreds of
other retail establishments that rely on the general public for
For you, these coupon books mean a healthy income with little or
no investment. Funding these giveaways items comes from up front
money provided by the advertisers themselves.
By charging the advertiser for inclusion in the coupon book at
prices as high as $600 per coupon, you can gross thousands of
dollars. The more coupons or advertisers, the more money you
make, and you may have fifty, one hundred or even more
coupons in the book.
These coupon books are a form of direct response advertising that
encourages the public to move quickly. Firms that cater to the
needs of the public are always looking to expand their customer
base, but advertisers like the coupon approach because it allows
them to control the timing of the discount deal they offer to
potential customers. These might be two-for-one deals, straight
discounts, or a bonus with every purchase.
You work with the advertiser to put the coupon together. The
coupon doesn't have to be fancy; it does have to spell out the
advertiser's deals simply and clearly. It should carry the
address and phone number of the business, as well as a small map,
if necessary. After preliminary approval of the design, you
handle the final design, printing and distribution.
The appeal to advertisers is that they can reach many more
potential customers at lower cost than they could if they handled
the direct response advertising themselves. Put together a short
contract that sets out what you will deliver to the advertiser,
and a payment schedule. Typically, you should receive about
one-third of the fee up front, one-third when you deliver the
final coupon design for signature approval, and the balance when
the coupon is ready.
If the idea of making money from a product that you can give away
appeals to you, you will find this business rewarding in many